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  2. Voice of the customer - Wikipedia

    en.wikipedia.org/wiki/Voice_of_the_customer

    In marketing and quality management, the voice of the customer (VOC) summarizes customers' expectations, preferences and aversions.. A widely used form of customer's voice market research produces a detailed set of customer wants and needs, organized into a hierarchical structure, and then prioritized in terms of relative importance and satisfaction with current alternatives. [1]

  3. History of PDF - Wikipedia

    en.wikipedia.org/wiki/History_of_PDF

    The Portable Document Format (PDF) was created by Adobe Systems, introduced at the Windows and OS/2 Conference in January 1993 and remained a proprietary format until it was released as an open standard in 2008.

  4. Content marketing - Wikipedia

    en.wikipedia.org/wiki/Content_marketing

    There were few ventures into content marketing and not many prominent campaigns. During the baby boom era, Kellogg's began selling sugary cereal to children. With this change in business model came sociable animal mascots, lively animated commercials and the back of the cereal box as a form of targeted content marketing.

  5. Market microstructure - Wikipedia

    en.wikipedia.org/wiki/Market_microstructure

    Market microstructure is a branch of finance concerned with the details of how exchange occurs in markets.While the theory of market microstructure applies to the exchange of real or financial assets, more evidence is available on the microstructure of financial markets due to the availability of transactions data from them.

  6. Feasibility study - Wikipedia

    en.wikipedia.org/wiki/Feasibility_study

    Market research studies is one of the most important sections of the feasibility study as it examines the marketability of the product or service and convinces readers that there is a potential market for the product or service. [citation needed] If a significant market for the product or services cannot be established, then there is no project ...

  7. Statistical model specification - Wikipedia

    en.wikipedia.org/wiki/Statistical_model...

    One approach is to start with a model in general form that relies on a theoretical understanding of the data-generating process. Then the model can be fit to the data and checked for the various sources of misspecification, in a task called statistical model validation. Theoretical understanding can then guide the modification of the model in ...

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  9. Haplogroup G (Y-DNA) by country - Wikipedia

    en.wikipedia.org/wiki/Haplogroup_G_(Y-DNA)_by...

    A survey of the population of Libya based on testing of SNPs is lacking, but a close approximation for the population in Tripoli in the western part of the country based on the STR markers of 63 samples from there in the YHRD database [7] indicates 7.9% are G using the Athey haplogroup predictor. [8]