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  2. Advertising and marketing controversies in the Philippines

    en.wikipedia.org/wiki/Advertising_and_marketing...

    Subway Philippines: In January 2023, Subway Philippines launched an online commercial on their Facebook page promoting their new B.M.T (Biggest, Meatiest, Tastiest) sandwiches. The digital campaign portrays social media influencer Kimpoy Feliciano as a "lover boy" who is infatuated with three women named B, M, and T.

  3. Gigil - Wikipedia

    en.wikipedia.org/wiki/Gigil

    Gigil was named by Ad Age as International Small Agency of the Year for 2021. [ 8] In 2023, the Philippine Daily Inquirer named Gigil the No. 2 Philippine Growth Champion, as it placed second among 25 Philippine companies that achieved the highest percentage growth in revenues between 2018 and 2021. [ 9] The UK's Financial Times named Gigil as ...

  4. Micro business in the Philippines - Wikipedia

    en.wikipedia.org/wiki/Micro_business_in_the...

    Micro businesses in the Philippines can be defined according to the size of assets, size of equity capital, and number of employees. A typical micro business is a business that employs nine people or fewer, with assets of ₱3 million and below . In the Philippines, about 90 percent of all businesses are categorized as micro businesses.

  5. National Book Store - Wikipedia

    en.wikipedia.org/wiki/National_Book_Store

    National Book Store, Inc. (also spelled National Bookstore and abbreviated as NBS) is a retail company based in Mandaluyong, Metro Manila, Philippines. [ 2] It operates a bookstore and office-supplies store chain of the same name. It is the largest bookstore chain in the Philippines with over 230 branches nationwide.

  6. Retail marketing - Wikipedia

    en.wikipedia.org/wiki/Retail_marketing

    A retail mix is devised for the purpose of coordinating day-to-day tactical decisions. The retail marketing mix typically consists of six broad decision layers including product decisions, place decisions, promotion, price, personnel and presentation (also known as physical evidence). The retail mix is loosely based on the marketing mix, but ...

  7. Promotional merchandise - Wikipedia

    en.wikipedia.org/wiki/Promotional_merchandise

    Marketing. Promotional merchandise are products branded with a logo or slogan and distributed at little or no cost to promote a brand, corporate identity, or event. Such products, which are often informally called promo products, swag [1] ( mass nouns ), tchotchkes, or freebies ( count nouns ), are used in marketing and sales.

  8. List of shopping malls in the Philippines - Wikipedia

    en.wikipedia.org/wiki/List_of_shopping_malls_in...

    SM Seaside City in Cebu City. This is a list of notable shopping malls in the Philippines.The retail industry in the Philippines is an important contributor to the national economy as it accounts for approximately 15% of the country's total Gross National Product (GNP) and 33% of the entire services sector.

  9. Department of Trade and Industry (Philippines) - Wikipedia

    en.wikipedia.org/wiki/Department_of_Trade_and...

    Website. www .dti .gov .ph. The Department of Trade and Industry ( Filipino: Kagawaran ng Kalakalan at Industriya, abbreviated as DTI) is the executive department of the Philippine government responsible for the advancement, promotion, governance, regulation, management and growth of industry and trade.