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Subway Philippines: In January 2023, Subway Philippines launched an online commercial on their Facebook page promoting their new B.M.T (Biggest, Meatiest, Tastiest) sandwiches. The digital campaign portrays social media influencer Kimpoy Feliciano as a "lover boy" who is infatuated with three women named B, M, and T.
An estimated 800,000 sari-sari stores hold a significant portion of the domestic retail market and the country’s GDP. 13 percent or Php 1.3 trillion of the Philippines GDP of Php 9.7 trillion in the year 2011 came from retail, which is composed largely of micro, small, and medium-sized enterprises (MSMEs) or small businesses like sari-sari ...
A retail mix is devised for the purpose of coordinating day-to-day tactical decisions. The retail marketing mix typically consists of six broad decision layers including product decisions, place decisions, promotion, price, personnel and presentation (also known as physical evidence). The retail mix is loosely based on the marketing mix, but ...
National Book Store, Inc. (also spelled National Bookstore and abbreviated as NBS) is a retail company based in Mandaluyong, Metro Manila, Philippines. [ 2] It operates a bookstore and office-supplies store chain of the same name. It is the largest bookstore chain in the Philippines with over 230 branches nationwide.
SM Seaside City in Cebu City. This is a list of notable shopping malls in the Philippines.The retail industry in the Philippines is an important contributor to the national economy as it accounts for approximately 15% of the country's total Gross National Product (GNP) and 33% of the entire services sector.
Marketing. Promotional merchandise are products branded with a logo or slogan and distributed at little or no cost to promote a brand, corporate identity, or event. Such products, which are often informally called promo products, swag [1] ( mass nouns ), tchotchkes, or freebies ( count nouns ), are used in marketing and sales.
shopee .com. Shopee Pte. Ltd. is a Singaporean multinational technology company specialising in e-commerce. It is a subsidiary company of Sea Limited. It was launched in 2015 in Singapore, before its global expansion. [ 3] Since 2021, Shopee is considered the largest e-commerce platform in Southeast Asia with 343 million monthly visitors ...
Sales promotion is one of the elements of the promotional mix. The primary elements in the promotional mix are advertising, personal selling, direct marketing and publicity / public relations. Sales promotion uses both media and non-media marketing communications for a predetermined, limited time to increase consumer demand, stimulate market ...