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The "Just Do It" campaign launched in 1988 was highly successful, with the company defining the meaning of "Just Do It" as being both "universal and intensely personal." [3] While Reebok was directing their campaign at aerobics during the fitness craze of the 1980s, Nike responded with "a tough, take no prisoners ad campaign." One of the ...
Risk Everything was an advertisement campaign created for American sports apparel company Nike by the American advertising agency Wieden+Kennedy.The advertisement campaign, spanning radio, television, out-of-home, online advertising and print media, was specially made for the 2014 FIFA World Cup and starring well-known football players from national teams and clubs.
Secret Tournament. " Secret Tournament " (also known as " Scorpion KO " or " The Cage ") was a Nike global advertising campaign coinciding with the 2002 FIFA World Cup. [ 1] With a marketing budget estimated at US$100 million, [ 2] the advert featured 24 top contemporary football players and former player Eric Cantona as the tournament "referee".
Merchandise. On 21 July 2009, the LOCOG announced that Hornby had won the licence to develop and market a range associated with the Games. [ 1] In March 2011, the LOCOG commissioned and published a series of training guides. [ 2] The merchandise was sold online and in five shops known as "The London 2012 Shop".
You go on Nike's Investor relations website, and right there on the home page, it reads, Nike Inc is a growth company. Well, the sales numbers that we were discussing at the top of this segment ...
Wieden+Kennedy (W+K; / ˈ w aɪ d ən-/ [1] earlier styled Wieden & Kennedy) is an American advertising agency best known for its work for Nike.Founded by Dan Wieden and David Kennedy, and headquartered in Portland, Oregon, it is one of the largest independently owned advertising agencies in the world.
Nike / Twitter Tiger Woods finally regained his world number-one ranking this week, and Nike celebrated with an ad proclaiming, in Woods' own words, that "winning takes care of everything." The ad ...
Write the Future is an advert made by Nike football for the 2010 World Cup and directed by Mexican filmmaker Alejandro González Iñárritu for the UK based production company, Independent Films Limited. [1] [2] The full version is over three minutes in length and features football players Didier Drogba, Fabio Cannavaro, Wayne Rooney, Franck ...