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  2. Pricing strategies - Wikipedia

    en.wikipedia.org/wiki/Pricing_strategies

    A retail pricing strategy where retail price is set at double the wholesale price. For example, if a cost of a product for a retailer is £100, then the sale price would be £200. In a competitive industry, it is often not recommended to use keystone pricing as a pricing strategy due to its relatively high profit margin and the fact that other ...

  3. Etsy - Wikipedia

    en.wikipedia.org/wiki/Etsy

    Etsy Inc. is an American e-commerce company with an emphasis on the selling of handmade or vintage items and craft supplies. These items fall under a wide range of categories, including jewelry, bags, clothing, home decor, religious items, furniture, toys, art, as well as craft supplies and tools. Items described as vintage must be at least 20 ...

  4. Etsy's post pandemic strategy: Get more men to shop on its site

    www.aol.com/finance/etsys-post-pandemic-strategy...

    Etsy has been working on improving its search and discovery capabilities; live phone and chat support; and transparency around delivery timing. Then there’s the ad spend.

  5. Marketing mix - Wikipedia

    en.wikipedia.org/wiki/Marketing_mix

    Price may also be a consumer's expectation for getting a certain product (e.g. time or effort). Price is the only variable that has implications for revenue. Price is the only part of the marketing mix that talks about the value for the firm. Price also includes considerations of customer perceived value. Price strategy; Price tactics; Price ...

  6. Pricing - Wikipedia

    en.wikipedia.org/wiki/Pricing

    Pricing is the process whereby a business sets the price at which it will sell its products and services, and may be part of the business's marketing plan. In setting prices, the business will take into account the price at which it could acquire the goods, the manufacturing cost, the marketplace, competition, market condition, brand, and ...

  7. Marketing strategy - Wikipedia

    en.wikipedia.org/wiki/Marketing_strategy

    Marketing Management is a combined effort of strategies on how a business can launch its products and services. On the other hand, Marketing strategy is the combination of many processes where the business owner or marketer can attract potential customers via several channels. It can be through offline channels or online channels.

  8. Psychological pricing - Wikipedia

    en.wikipedia.org/wiki/Psychological_pricing

    Psychological pricing (also price ending or charm pricing) is a pricing and marketing strategy based on the theory that certain prices have a psychological impact. In this pricing method, retail prices are often expressed as just-below numbers: numbers that are just a little less than a round number, e.g. $19.99 or £2.98. [ 1]

  9. US beer drinkers are looking for value, says Molson Coors CEO ...

    www.aol.com/finance/us-beer-drinkers-looking...

    But its US volume dropped 7.8% this Q2, as its price mix in the Americas jumped 4.1%, higher than estimates of 2.7%. ... We've made progress since we launched our strategy, but we've got more work ...