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  2. Sales and operations planning - Wikipedia

    en.wikipedia.org/wiki/Sales_and_operations_planning

    Sales and operations planning ( S&OP) is an integrated business management process through which the executive/leadership team continually achieves focus, alignment, and synchronization among all organization functions. The S&OP process includes an updated forecast that leads to a sales plan, production plan, inventory plan, customer lead time ...

  3. Sales management - Wikipedia

    en.wikipedia.org/wiki/Sales_management

    Sales manager is the typical title of someone whose role is sales management. The role typically involves talent development . Churchill mentioned that the antecedents of sales performance are based on the meta-analysis for the period 1918- 1982 (76 years of previous research work). [ 1 ]

  4. Management by objectives - Wikipedia

    en.wikipedia.org/wiki/Management_by_objectives

    Management by objectives is the process of defining specific objectives within an organization that management can convey to organization members, then deciding how to achieve each objective in sequence. This process allows managers to take work that needs to be done one step at a time to allow for a calm, yet productive work environment.

  5. Marketing plan - Wikipedia

    en.wikipedia.org/wiki/Marketing_plan

    A marketing plan is a plan created to accomplish specific marketing objectives, outlining a company's advertising and marketing efforts for a given period, describing the current marketing position of a business, and discussing the target market and marketing mix to be used to achieve marketing goals. It is often created together by marketing ...

  6. Situation, task, action, result - Wikipedia

    en.wikipedia.org/wiki/Situation,_task,_action...

    The situation, task, action, result ( STAR) format is a technique [ 1] used by interviewers to gather all the relevant information about a specific capability that the job requires. [citation needed] Situation: The interviewer wants you to present a recent challenging situation in which you found yourself.

  7. Marketing activation - Wikipedia

    en.wikipedia.org/wiki/Marketing_activation

    Marketing activation is the execution of the marketing mix as part of the marketing process. The activation phase typically comes after the planning phase during which managers plan their marketing activities and is followed by a feedback phase in which results are evaluated with marketing analytics. Depending on the business objective, two ...

  8. Chief executive officer - Wikipedia

    en.wikipedia.org/wiki/Chief_executive_officer

    A chief executive officer ( CEO) [ 1] ( chief executive (CE), or managing director (MD) in the UK) is the highest officer charged with the management of an organization – especially a company or nonprofit institution . CEOs find roles in various organizations, including public and private corporations, nonprofit organizations, and even some ...

  9. Product management - Wikipedia

    en.wikipedia.org/wiki/Product_management

    Product management is the business process of planning, developing, launching, and managing a product or service. It includes the entire lifecycle of a product, from ideation to development to go to market. Product managers are responsible for ensuring that a product meets the needs of its target market and contributes to the business strategy ...