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Nokia's global mobile phone market share peaked in 2008 at 38.6 percent. [79] The same year, Nokia announced the acquisition of Trolltech and its Qt software development. [80] Qt was a central part of Nokia's strategy until 2011, and it was eventually sold in 2012. [81]
A real brand logo may be hidden or replaced with fictional brand names in a production, either to imitate, satirize or differentiate the product from a real corporate brand. [31] Such a device may be required where real corporations are unwilling to license their brand names for use in the fictional work, particularly where the work holds the ...
Positioning refers to the place that a brand occupies in the minds of the customers and how it is distinguished from the products of the competitors. It is different from the concept of brand awareness. In order to position products or brands, companies may emphasize the distinguishing features of their brand (what it is, what it does and how ...
Rebranding is a marketing strategy in which a new name, term, symbol, design, concept or combination thereof is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers, investors, competitors, and other stakeholders. [ 1] Often, this involves radical changes to a brand's logo ...
Nokia didn’t die. Like many brands faced with decline, the Finnish company followed a path of reduction, resistance, reflection, and reinvention to reemerge in a different—if somewhat ...
When Nokia (NYS: NOK) releases devices running Microsoft's (NAS: MSFT) Windows Phone platform in the United States next year, it will try and thread the needle between catering to carriers ...
In December 2014, Yoigo implemented a change to its brand positioning, which highlights the differences compared to the rest of the operators. Similarly, there are several versions of its logo in various colours to highlight its character as being different to other operators, which – according to Yoigo's advertising – differ only in colour.
Landor is a brand consulting firm founded in 1941 by Walter Landor, who pioneered some research, design, and consulting methods that the branding industry still uses. [ 1] Headquartered in London, the company maintains 32 offices, including China, France, Germany, India, Italy, the United Kingdom, Mexico, Singapore, Australia, Japan, South ...