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2. Product marketing - Wikipedia

   en.wikipedia.org/wiki/Product_marketing

   Product marketing. Product marketing is a sub-field of marketing that is responsible for crafting the messaging, go-to-market flow, and promotion of a product. Product marketing managers can also be involved in defining and sizing target markets. They collaborate with other stakeholders including business development, sales, and technical ...

3. Product manager - Wikipedia

   en.wikipedia.org/wiki/Product_manager

   Product manager. A product manager ( PM) is a professional role that is responsible for the development of products for an organization, known as the practice of product management. Product managers own the product strategy behind a product (physical or digital), specify its functional requirements, and manage feature releases.

4. Product management - Wikipedia

   en.wikipedia.org/wiki/Product_management

   Product management is the business process of planning, developing, launching, and managing a product or service. It includes the entire lifecycle of a product, from ideation to development to go to market. Product managers are responsible for ensuring that a product meets the needs of its target market and contributes to the business strategy ...

5. Software product management - Wikipedia

   en.wikipedia.org/wiki/Software_product_management

   Software product management. Software product management (sometimes referred to as digital product management or just product management depending on the context) is the discipline of building, implementing and managing digital products, taking into account life cycle, user interface and user experience design, use cases, and user audience.

6. Market requirements document - Wikipedia

   en.wikipedia.org/wiki/Market_requirements_document

   A market requirements document (MRD) in project management and systems engineering, is a document that expresses the customer's wants and needs for the product or service. [1] [2] It is typically written as a part of product marketing or product management. The document should explain: Why customers are likely to want this product.

7. Customer relationship management - Wikipedia

   en.wikipedia.org/wiki/Customer_relationship...

   Improve marketing customization: Marketing customization allows a firm or organization to adapt and change its services or products based on presenting a different and unique product or service for each customer. To ensure that customer needs and requirements are met, customization can be used by the organization.