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Gifts for teens: We decode what's on the lists for this picky age group, from the hottest accessories to the most-wanted tech gifts, with gifts for 13-year-old boys, gifts for 13-year-old girls ...
GoldieBlox. GoldieBlox is an American toy company that markets interactive toys designed for girls. GoldieBlox, which pairs a construction kit with a storybook, [1] launched in 2012 as a prototype on Kickstarter. Its Kickstarter campaign led to more than $1 million in pre-orders placed in the first month.
To counter gender stereotyping of children’s toys. Subsidiaries. Let Books Be Books. Website. www.lettoysbetoys.org.uk. Let Toys Be Toys is a campaign designed to persuade retailers to stop categorising toys by gender. [1] It was started by a group of parents on the parenting on-line discussion forum Mumsnet. [2]
An industry executive points out that girls have entered the "tween" phase by the time they are 8 years old and want non-traditional toys, whereas boys have been maintaining an interest in traditional toys until they are 12 years old, meaning the traditional toy industry holds onto their boy customers for 50% longer than their girl customers.
An industry executive points out that girls have entered the "tween" phase by the time they are 8 years old and want non-traditional toys, whereas boys have been maintaining an interest in traditional toys until they are 12 years old, meaning the traditional toy industry holds onto their boy customers for 50% longer than their girl customers. [34]
Businessman Harold "Matt" Matson and the husband-and-wife duo of Elliot and Ruth Handler founded Mattel as Mattel Creations in January 1945 in a garage in Los Angeles. [15] [16] The company name chosen is a portmanteau of the surname of Matson and first name of Elliot, with former chairman and CEO Bob Eckert revealing at a 2013 Christmas Day Peninsula Seniors lecture that the founders ...
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