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CMA – Certified Management Accountant; CMFB – Committee on monetary, finance and balance of payments statistics; CMO – Chief Marketing Officer; COB – Close of Business; COC – Cost of Credit or Cost of Capital; COD – Cost of Debt or Cash on Delivery; COE – Center of Excellence or Cost of Equity; COGS – Cost of Goods Sold; Corp ...
G2A.COM’s main offerings are game key codes for platforms such as Steam, EA app, Uplay, PlayStation Network, Xbox, and Nintendo Switch, as well as gift cards, top-ups, and other digital products. [5] As a marketplace, G2A.COM does not sell any digital items itself. Instead, the platform is an intermediary between buyers and sellers.
Go-to-market strategy A go-to-market strategy, or GTM strategy, [1] is the plan of an organization, utilizing their outside resources (e.g., sales force and distributors), to deliver their unique value proposition to customers ("go-to-market") and to achieve a competitive advantage. [2] [3] The goal is to enhance the overall customer experience by not only offering a superior product and/or ...
Marketing management is the strategic organizational discipline which focuses on the practical application of marketing orientation, techniques and methods inside enterprises and organizations and on the management of a firm's marketing resources and activities.
A content management system (CMS) is a software application that allows users to create, edit, and manage digital content. Learn more about CMS types, features, and examples on Wikipedia.
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A marketing information system ( MIS) is a management information system (MIS) designed to support marketing decision making. Jobber (2007) defines it as a "system in which marketing data is formally gathered, stored, analysed and distributed to managers in accordance with their informational needs on a regular basis."
Market research is an organized effort to gather information about target markets and customers: know about them, starting with who they are. [1] It is an important component of business strategy [2] and a major factor in maintaining competitiveness. Market research helps to identify and analyze the needs of the market, the market size and the competition. Its techniques encompass both ...