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  2. Marketing plan - Wikipedia

    en.wikipedia.org/wiki/Marketing_plan

    A marketing plan is a plan created to accomplish specific marketing objectives, outlining a company's advertising and marketing efforts for a given period, describing the current marketing position of a business, and discussing the target market and marketing mix to be used to achieve marketing goals. It is often created together by marketing ...

  3. Porter's generic strategies - Wikipedia

    en.wikipedia.org/wiki/Porter's_generic_strategies

    Strategy. Porter's generic strategies describe how a company pursues competitive advantage across its chosen market scope. There are three/four generic strategies, either lower cost, differentiated, or focus. A company chooses to pursue one of two types of competitive advantage, either via lower costs than its competition or by differentiating ...

  4. Marketing strategy - Wikipedia

    en.wikipedia.org/wiki/Marketing_strategy

    Marketing Management is a combined effort of strategies on how a business can launch its products and services. On the other hand, Marketing strategy is the combination of many processes where the business owner or marketer can attract potential customers via several channels. It can be through offline channels or online channels.

  5. Business plan - Wikipedia

    en.wikipedia.org/wiki/Business_plan

    v. t. e. A business plan is a formal written document containing the goals of a business, the methods for attaining those goals, and the time-frame for the achievement of the goals. It also describes the nature of the business, background information on the organization, the organization's financial projections, and the strategies it intends to ...

  6. Why a landmark kids online safety bill that just passed the ...

    www.aol.com/news/why-landmark-kids-online-safety...

    The Interactive Advertising Bureau, a trade association, has claimed that COPPA 2.0 will make it harder to accurately serve online ads that help power free internet services, ultimately ...

  7. Can 'Green Market Makers' Speed up Clean Tech? - AOL

    www.aol.com/news/green-market-makers-speed-clean...

    SAF, an umbrella term for a wide range of low-carbon fuels for airplanes, is an obvious opportunity. The fuel is proven, can power existing aircraft, and, if adopted widely, could reduce aviation ...

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