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Media management is a business administration discipline that identifies and describes strategic and operational phenomena and problems in the leadership of media enterprises. Media management contains the functions strategic management, procurement management, production management, organizational management and marketing of media enterprises ...
In a broadcasting context, a studio manager, or SM, fulfills an operational role in radio broadcasting to enable and ensure programmes are produced to a high technical standard. [1] Principally, SMs are involved in the operation of studio equipment. This generally encompasses a mixing desk, alongside ancillary equipment such as ISDN codecs ...
Floor managers traditionally have other experience working in television, and work up to the position of floor manager. [4] They should know the other technical positions in a studio, in order to have the maturity and experience to do their job effectively. [4] Media, film, television, or even theater studies are helpful but not required. [4]
Revenue sharing. Mobile advertising. v. t. e. Social media marketing is the use of social media platforms and websites to promote a product or service. [1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.
A creative director is a vital role in all of the arts and entertainment industries and can be seen as another element in any product development process. The creative director may also assume the roles of an art director, copywriter, or lead designer. The responsibilities of a creative director include leading the communication design ...
A chief marketing officer (CMO), also called a marketing director or chief brand officer (CBO), [1][2] is a C-suite corporate executive responsible for managing marketing activities in an organization. The CMO leads brand management, marketing communications (including advertising, promotions and public relations), market research, product ...
Event management is the application of project management to the creation and development of small and/or large-scale personal or corporate events such as festivals, conferences, ceremonies, weddings, formal parties, concerts, or conventions. It involves studying the brand, identifying its target audience, devising the event concept, and ...
A production company, production house, production studio, or a production team is a studio that creates works in the fields of performing arts, new media art, film, television, radio, comics, interactive arts, video games, websites, music, and video. These groups consist of technical staff and members to produce the media, and are often ...
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