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  2. Social network analysis - Wikipedia

    en.wikipedia.org/wiki/Social_network_analysis

    Social network analysis ( SNA) is the process of investigating social structures through the use of networks and graph theory. [ 1] It characterizes networked structures in terms of nodes (individual actors, people, or things within the network) and the ties, edges, or links (relationships or interactions) that connect them.

  3. Public Relations Society of America - Wikipedia

    en.wikipedia.org/wiki/Public_Relations_Society...

    The Public Relations Society of America ( PRSA) is a 501 (c) (6) not-for-profit organization trade association for public relations professionals. It was founded in 1947 by combining the American Council on Public Relations and the National Association of Public Relations Councils. That year, it held its first annual conference and award ceremony.

  4. Search engine - Wikipedia

    en.wikipedia.org/wiki/Search_engine

    The argument is that search engines and social media platforms use algorithms to selectively guess what information a user would like to see, based on information about the user (such as location, past click behaviour and search history). As a result, websites tend to show only information that agrees with the user's past viewpoint.

  5. Social media - Wikipedia

    en.wikipedia.org/wiki/Social_media

    Social media allows for mass cultural exchange and intercultural communication, despite different ways of communicating in various cultures. [220] Social media has affected the way youth communicate, by introducing new forms of language. [221] Novel acronyms save time, as illustrated by "LOL", which is the ubiquitous shortcut for "laugh out loud".

  6. Philip Kotler - Wikipedia

    en.wikipedia.org/wiki/Philip_Kotler

    pkotler .org. Signature. Philip Kotler (born May 27, 1931) is an American marketing author, consultant, and professor emeritus; the S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University (1962–2018). [ 1] He is known for popularizing the definition of marketing mix.

  7. Social networking service - Wikipedia

    en.wikipedia.org/wiki/Social_networking_service

    A social networking service (SNS), or social networking site, is a type of online social media platform which people use to build social networks or social relationships with other people who share similar personal or career content, interests, activities, backgrounds or real-life connections. [ 1][ 2] Social networking services vary in format ...

  8. Social media use in hiring - Wikipedia

    en.wikipedia.org/wiki/Social_media_use_in_hiring

    Social media use in hiring refers to the examination by employers of job applicants ' (public) social media profiles as part of the hiring assessment. For example, the vast majority of Fortune 500 companies use social media as a tool to screen prospective employees and as a tool for talent acquisition. [1] This practice raises ethical questions.

  9. 1 In 10 Young Job Hunters Rejected Because Of Their Social Media

    www.aol.com/news/2013-06-04-applicants-rejected...

    According to a new study from market analyst firm On Device Research, 1 in 10 young job seekers have lost a job opportunity because of their social media profiles. In the U.S. alone, the total was ...

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