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2. Cheer (brand) - Wikipedia

   en.wikipedia.org/wiki/Cheer_(brand)

   Cheer was introduced in 1950, [1] and after a slight reformulation in 1952, was a highly successful follow up to P&G's Tide product from 1948 to 1949. Cheer is recognized for its distinctive blue granules, which formerly gave it the nickname "Blue Cheer". The 1952 formula ("Blue-Magic Whitener") was designed to clean as well as perform bluing ...

3. Purex (laundry detergent) - Wikipedia

   en.wikipedia.org/wiki/Purex_(Laundry_detergent)

   Purex is one of the most widely used laundry detergents in North America. Its original product, Purex Bleach, was a major competitor to Clorox bleach. The brand name is also used for a line of in-wash "fragrance booster" products called Purex Crystals. The Purex Crystals brand was originally launched as an in-wash fabric softener product.

4. Henkel North American Consumer Goods - Wikipedia

   en.wikipedia.org/wiki/Henkel_North_American...

   Henkel Corporation, doing business as Henkel North American Consumer Goods and formerly The Dial Corporation, is an American company based in Stamford, Connecticut. [2] [3] [4] It is a manufacturer of personal care and household cleaning products and is a subsidiary of multinational company Henkel AG & Co. KGaA (Henkel Consumer Goods Inc.).

5. 7 Best Laundry Detergents for Black Clothing - AOL

   www.aol.com/entertainment/7-best-laundry...

   Us Weekly has affiliate partnerships so we may receive compensation for some links to products and services. When it comes to finding the best detergent for black clothes, we go back to the liquid ...

6. Wisk - Wikipedia

   en.wikipedia.org/wiki/Wisk

   History. Wisk was introduced as the first liquid laundry detergent in the United States by Lever Brothers Company in 1956. [1] In 2008, Wisk was purchased by Vestar Capital Partners when Lever Brothers' parent company Unilever divested its North American laundry brands, and it was combined with Huish Detergents, Inc. (also owned by Vestar) to ...

7. Snuggle - Wikipedia

   en.wikipedia.org/wiki/Snuggle

   Snuggle is a brand of fabric softener sold by Henkel North American Consumer Goods in the United States and Canada. The brand was introduced in 1983 by Unilever. [4] The product is available in sheets or liquid (in concentrate and ready-to-use forms). In September 2008, Vestar Capital Partners acquired the North American (United States, Canada ...