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The authors use a series of analogies throughout their book, summarizing their thoughts with Ten Rules: Diseconomies of scale, The network effect, The power of chaos, Knowledge at the edge, Everyone wants to contribute, Beware the hydra response, Catalysts rule, The values are the organization, Measure Monitor and Manage, and Flatten or be ...
The New York Times Book Review (NYTBR) is a weekly paper-magazine supplement to the Sunday edition of The New York Times in which current non-fiction and fiction books are reviewed. It is one of the most influential and widely read book review publications in the industry. [ 2 ] The magazine's offices are located near Times Square in New York City.
Coupon. In marketing, a coupon is a ticket or document that can be redeemed for a financial discount or rebate when purchasing a product. Customarily, coupons are issued by manufacturers of consumer packaged goods [1] or by retailers, to be used in retail stores as a part of sales promotions. They are often widely distributed through mail ...
Book review. A book review is a form of literary criticism in which a book is merely described (summary review) or analyzed based on content, style, and merit. [1] A book review may be a primary source, an opinion piece, a summary review, or a scholarly view. [2] Books can be reviewed for printed periodicals, magazines, and newspapers, as ...
The book is cited as being the original description of the process of split testing and of coupon-based customer tracking and loyalty schemes. In the book, Hopkins outlines an advertising approach based on testing and measuring. In this way losses from unsuccessful ads are kept to a safe level while gains from profitable ads are multiplied.
Book report. A book report is an essay discussing the contents of a book, written as part of a class assignment issued to students in schools. There is a difference between a book report and a book review. A report includes a larger outline, and a review stays on the topic of the book. Teachers frequently give students a list of books from ...
Goodreads. Goodreads is an American social cataloging website and a subsidiary of Amazon [1] that allows individuals to search its database of books, annotations, quotes, and reviews. Users can sign up and register books to generate library catalogs and reading lists. They can also create their own groups of book suggestions, surveys, polls ...
Book Review Index is an index of book reviews and literary criticism, found in leading academic, popular, and professional periodicals. It has been published since 1965. It has been published since 1965.
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