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  2. Conversion rate optimization - Wikipedia

    en.wikipedia.org/wiki/Conversion_rate_optimization

    Conversion rate optimization. A bar chart showing three stages in a "sales funnel": "saw the advertisement" -> "clicked the advertisement" -> "bought the product". The 3 stages have 2 conversion rates to be optimized. Conversion rate optimization ( CRO) is the process of increasing the percentage of users or website visitors to take a desired ...

  3. Rebate (marketing) - Wikipedia

    en.wikipedia.org/wiki/Rebate_(marketing)

    Rebate (marketing) In marketing, a rebate is a form of buying discount and is an amount paid by way of reduction, return, or refund that is paid retrospectively. It is a type of sales promotion that marketers use primarily as incentives or supplements to product sales. Rebates are also used as a means of enticing price-sensitive consumers into ...

  4. Dell - Wikipedia

    en.wikipedia.org/wiki/Dell

    Dell Inc. is an American technology company that develops, sells, repairs, and supports computers and related products and services. Dell is owned by its parent company, Dell Technologies. [ 3][ 4] Dell sells personal computers (PCs), servers, data storage devices, network switches, software, computer peripherals, HDTVs, cameras, printers, and ...

  5. Market share of personal computer vendors - Wikipedia

    en.wikipedia.org/wiki/Market_share_of_personal...

    The annual worldwide market share of personal computer vendors includes desktop computers, laptop computers, and netbooks but excludes mobile devices, such as tablet computers that do not fall under the category of 2-in-1 PCs. The global market leader has been Lenovo in every year since 2013, followed by HP and Dell.

  6. Personalized marketing - Wikipedia

    en.wikipedia.org/wiki/Personalized_marketing

    Personalized marketing. Personalized marketing, also known as one-to-one marketing or individual marketing, is a marketing strategy by which companies leverage data analysis and digital technology to deliver individualized messages and product offerings to current or prospective customers. Advancements in data collection methods, analytics ...

  7. Customer relationship management - Wikipedia

    en.wikipedia.org/wiki/Customer_relationship...

    Business and economics portal. v. t. e. CRM is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information. [ 1] CRM systems compile data from a range of different communication channels, including a company's website, telephone (which many ...

  8. Search engine marketing - Wikipedia

    en.wikipedia.org/wiki/Search_engine_marketing

    Search engine marketing ( SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. [ 1] SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a ...

  9. Dell forecasts 3-4% compounded annual revenue growth over ...

    www.aol.com/news/dell-forecasts-3-4-compounded...

    (Reuters) -Dell Technologies said on Thursday it expects compounded annual revenue growth of 3-4% over the long term and boosted its share buyback plan by $5 billion.