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  2. Content creation - Wikipedia

    en.wikipedia.org/wiki/Content_creation

    Content creation is the act of producing and sharing information or media content for specific audiences, particularly in digital contexts. According to Dictionary.com, content refers to "something that is to be expressed through some medium, as speech, writing or any of various arts" [1] for self-expression, distribution, marketing and/or publication.

  3. Mainframe computer - Wikipedia

    en.wikipedia.org/wiki/Mainframe_computer

    An IBM System z9 mainframe. A mainframe computer, informally called a mainframe or big iron, [1] is a computer used primarily by large organizations for critical applications like bulk data processing for tasks such as censuses, industry and consumer statistics, enterprise resource planning, and large-scale transaction processing.

  4. Folksonomy - Wikipedia

    en.wikipedia.org/wiki/Folksonomy

    Folksonomy is a classification system in which end users apply public tags to online items, typically to make those items easier for themselves or others to find later. Over time, this can give rise to a classification system based on those tags and how often they are applied or searched for, in contrast to a taxonomic classification designed by the owners of the content and specified when it ...

  5. Benchmarking - Wikipedia

    en.wikipedia.org/wiki/Benchmarking

    The term benchmark, originates from the history of guns and ammunition, in regards to the same aim as for the business term: comparison and improved performance.The introduction of gunpowder arms replaced the bow and arrow from the archer, who now had to learn to handle a gun.

  6. History of marketing - Wikipedia

    en.wikipedia.org/wiki/History_of_marketing

    Marketing Systems: What is a marketing system and how does it work? Channels of distribution and aggregate systems, Consumer behaviour: How and why do consumers buy? organisational buyer and consumer buyer; Macro-marketing: How do marketing systems impact on society? Industries, channels, consumer movement, environmentalism

  7. VALS - Wikipedia

    en.wikipedia.org/wiki/VALS

    Psychographic segmentation has been criticized by well-known public opinion analyst and social scientist Daniel Yankelovich, who says psychographics are "very weak" at predicting people's purchases, making it a "very poor" tool for corporate decision-makers.

  8. Big data - Wikipedia

    en.wikipedia.org/wiki/Big_data

    A 2018 definition states "Big data is where parallel computing tools are needed to handle data", and notes, "This represents a distinct and clearly defined change in the computer science used, via parallel programming theories, and losses of some of the guarantees and capabilities made by Codd's relational model."

  9. Social marketing - Wikipedia

    en.wikipedia.org/wiki/Social_marketing

    Social marketing should not be confused with the societal marketing concept which was a forerunner of sustainable marketing in integrating issues of social responsibility into commercial marketing strategies. In contrast to that, social marketing uses commercial marketing theories, tools, and techniques to social issues.