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Ray-Ban is a brand of luxury sunglasses and eyeglasses created in 1936 by Bausch & Lomb. The brand is best known for its Wayfarer and Aviator lines of sunglasses. In 1999, Bausch & Lomb sold the brand to Italian eyewear conglomerate Luxottica Group for a reported $640 million.
1950s singer Buddy Holly helped popularise Wayfarers. Ray-Ban Wayfarer sunglasses and eyeglasses have been manufactured by Ray-Ban since 1952. Made popular in the 1950s and 1960s by music and film icons such as Buddy Holly, Roy Orbison and James Dean, Wayfarers almost became discontinued in the 1970s, before a major resurgence was created in the 1980s through massive product placements.
These lines collectively reflected Casual Corner's distinctive look of the early 1960's; tailored cotton shirtdresses, Peter Pan collars, pin-tucked blouses, fine cotton and died-to-match woven and knit wool separates, jute-and-leather belts, and trendy hand-jeweled wooden purses. By the 1990s, Casual Corner pivoted to target working women. [14]
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