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  2. Rebate (marketing) - Wikipedia

    en.wikipedia.org/wiki/Rebate_(marketing)

    Rebate (marketing) In marketing, a rebate is a form of buying discount and is an amount paid by way of reduction, return, or refund that is paid retrospectively. It is a type of sales promotion that marketers use primarily as incentives or supplements to product sales. Rebates are also used as a means of enticing price-sensitive consumers into ...

  3. Fine print - Wikipedia

    en.wikipedia.org/wiki/Fine_print

    The use of fine print is a common advertising technique in certain market niches, particularly those of high-margin specialty products or services uncompetitive with those in the mainstream market. The practice, for example, can be used to mislead the consumer about an item's price or value, or the nutritional content of a food product.

  4. Costco - Wikipedia

    en.wikipedia.org/wiki/Costco

    Original logo (used until 1993, but carried by stores until 1997) Costco Wholesale Corporation is an American multinational corporation which operates a chain of membership-only big-box warehouse club retail stores. [4] As of 2021, Costco is the third-largest retailer in the world [5] and is the world's largest retailer of choice and prime beef ...

  5. Search engine optimization - Wikipedia

    en.wikipedia.org/wiki/Search_engine_optimization

    One black hat technique uses hidden text, either as text colored similar to the background, in an invisible div, or positioned off-screen. Another method gives a different page depending on whether the page is being requested by a human visitor or a search engine, a technique known as cloaking. Another category sometimes used is grey hat SEO ...

  6. American Recovery and Reinvestment Act of 2009 - Wikipedia

    en.wikipedia.org/wiki/American_Recovery_and...

    The American Recovery and Reinvestment Act of 2009 (ARRA) (Pub. L. Tooltip Public Law (United States) 111–5 (text)), nicknamed the Recovery Act, was a stimulus package enacted by the 111th U.S. Congress and signed into law by President Barack Obama in February 2009.

  7. Direct-to-consumer advertising - Wikipedia

    en.wikipedia.org/wiki/Direct-to-consumer_advertising

    However, a larger movement towards autonomy in health care decisions prompted the first prominent examples of direct-to-consumer advertising. Merck published the first print DTC ad for a pneumonia vaccine targeting those aged 65 years and older, and Boots Pharmaceuticals aired the first DTC television commercial in 1983 for the prescription ...

  8. Search engine marketing - Wikipedia

    en.wikipedia.org/wiki/Search_engine_marketing

    Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. [1] SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a ...

  9. Attention deficit hyperactivity disorder - Wikipedia

    en.wikipedia.org/wiki/Attention_deficit...

    Attention deficit hyperactivity disorder (ADHD) is a neurodevelopmental disorder characterised by executive dysfunction occasioning symptoms of inattention, hyperactivity, impulsivity and emotional dysregulation that are excessive and pervasive, impairing in multiple contexts, and developmentally-inappropriate.

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