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Nike, Inc. Nike, Inc. [note 1] (stylized as NIKE) is an American athletic footwear and apparel corporation headquartered near Beaverton, Oregon, United States. [5] It is the world's largest supplier of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$46 billion in its fiscal year 2022.
Campaign The "Just Do It" campaign launched in 1988 was highly successful, with the company defining the meaning of "Just Do It" as being both "universal and intensely personal." [3] While Reebok was directing their campaign at aerobics during the fitness craze of the 1980s, Nike responded with "a tough, take no prisoners ad campaign." One of the campaign's objectives was to target all ...
Carolyn Davidson is an American graphic designer best known for designing the Nike Swoosh logo.
A former Nike marketing manager is being charged by federal prosecutors in a scheme to allegedly defraud his former employee of $1.5 million. U.S. attorney general Billy J. Williams said Thursday ...
The team, named the Department of Nike Archives (DNA), collects and catalogs items from Olympic memorabilia to more than 200,000 pairs of shoes—including the very first Air Max sneakers.
The Nike Sport Research Lab is a research and development institute located in Beaverton in the U.S. state of Oregon. Opened in 1980, the lab is owned by American apparel and footwear maker Nike. [1] Commercials for the facility have featured famous NBA and PGA athletes talking positively about the products and the research behind them.
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