Search results
Results From The WOW.Com Content Network
Customer relationship management. Decision making unit. Disintermediation. Double jeopardy (marketing) Double loop marketing. Emotional branding. Engagement (marketing) Facelift (product) Fallacy of quoting out of context.
estate. Landed property, tenement of land, especially with respect to an easement ( servitude ). 2 types: praedium dominans - dominant estate ( aka dominant tenement) praedium serviens - servient estate ( aka servient tenement) praeemptio. previous purchase. Right of first refusal. praesumptio. presumption.
Bull market: a period of generally rising prices. See Market trend. Closing print: a report of the final prices for the day on a stock exchange. Fill or kill or FOK: "an order to buy or sell a stock that must be executed immediately"—a few seconds, customarily—in its entirety; otherwise, the entire order is cancelled; no partial ...
Corporate jargon (variously known as corporate speak, corporate lingo, business speak, business jargon, management speak, workplace jargon, corporatese, or commercialese) is the jargon often used in large corporations, bureaucracies, and similar workplaces. [ 1][ 2] The language register of the term is generally being presented in a negative ...
The contemporary definition of 'marketing' as a process of moving goods from producer to consumer with an emphasis on sales and advertising first appeared in dictionaries in 1897. [ 8] The term, marketing, is a derivation of the Latin word, mercatus meaning market-place or merchant. [ 9]
Market segmentation is the process of dividing up mass markets into groups with similar needs and wants. [2] The rationale for market segmentation is that in order to achieve competitive advantage and superior performance, firms should: "(1) identify segments of industry demand, (2) target specific segments of demand, and (3) develop specific 'marketing mixes' for each targeted market segment ...
Main page; Contents; Current events; Random article; About Wikipedia; Contact us; Donate; Pages for logged out editors learn more
A lovemark is a marketing concept that is intended to replace the idea of brands. The idea was first widely publicized in the book Lovemarks by Kevin Roberts, CEO of the advertising agency Saatchi & Saatchi. In the book Roberts claims, "Brands are running out of juice". [ 1] He considers that love is what is needed to rescue brands.