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Value-oriented framework, analyzing ethical problems on the basis of the values which they infringe (e.g. honesty, autonomy, privacy, transparency).An example of such an approach is the American Marketing Association Code of Ethics.
Marketing management is the strategic organizational discipline which focuses on the practical application of marketing orientation, techniques and methods inside enterprises and organizations and on the management of marketing resources and activities.
Green marketing is the marketing of products that are presumed to be environmentally safe. It incorporates a broad range of activities, including product modification, changes to the production process, sustainable packaging, as well as modifying advertising.
Multicultural marketing, also known as ethnic marketing, is a strategic approach in marketing aimed at specific ethnic audiences distinct from the majority culture within a country, often referred to as the "general market." This practice leverages the unique cultural attributes of ethnic groups—including language, traditions, celebrations ...
Business marketing is a marketing practice of individuals or organizations (including commercial businesses, governments, and institutions). It allows them to sell products or services to other companies or organizations, who either resell them, use them in their products or services, or use them to support their work.
Yin and yang (English: / j ɪ n /, / j æ ŋ /), also yinyang [1] [2] or yin-yang, [3] [2] is a concept that originated in Chinese philosophy, describing an opposite but interconnected, self-perpetuating cycle. Yin and yang can be thought of as complementary and at the same time opposing forces that interact to form a dynamic system in which ...
The "marketing mix" (also known as the four Ps) is a foundation concept in marketing and has defined the so-called managerial approach since the 1960s. The marketing mix or marketing program is understood to refer to the "set of marketing tools that the firm uses to pursue its marketing objectives in the target market". [40]
In an interview with Shanghai Morning Post, Cai Jinhan mentioned that the name "HOYO-MiX" is actually "miHoYo" spelled backward, and "MiX" refers to audio mixing.In "HOYO-MiX," only the letter "i" is lowercase, symbolizing the individual, as "we both respect the individual and serve the collective, which is because we are the music department of miHoYo, and serving the product is essential."