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Ernest Dichter. Vienna, Austria. Ernest Dichter (14 August 1907 in Vienna – 21 November 1991 in Peekskill, New York) was an American psychologist and marketing expert known as the "father of motivational research." Dichter pioneered the application of Freudian psychoanalytic concepts and techniques to business — in particular to the study ...
e. Consumer behaviour is the study of individuals, groups, or organisations and all the activities associated with the purchase, use and disposal of goods and services. Consumer behaviour consists of how the consumer 's emotions, attitudes, and preferences affect buying behaviour. Consumer behaviour emerged in the 1940–1950s as a distinct sub ...
Daniel Kahneman (/ ˈ k ɑː n ə m ə n /; Hebrew: דניאל כהנמן; March 5, 1934 – March 27, 2024) was an Israeli-American psychologist best-known for his work on the psychology of judgment and decision-making as well as behavioral economics, for which he was awarded the 2002 Nobel Memorial Prize in Economic Sciences together with Vernon L. Smith.
The Paradox of Choice – Why More Is Less is a book written by American psychologist Barry Schwartz and first published in 2004 by Harper Perennial. In the book, Schwartz argues that eliminating consumer choices can greatly reduce anxiety for shoppers. The book analyses the behavior of different types of people (in particular, maximizers and ...
Brittany McGeehan, Ph.D., a Texas-based licensed psychologist. Obviously, emotional manipulation is something a person would likely want to avoid. Yet, doing so can be complicated.
Lynn R. Kahle (born 1950) is an American consumer psychologist and Professor Emeritus at the University of Oregon's Lundquist College of Business. [1] From 2018 to 2020 he taught at the Lubin School of Business , Pace University in New York as a visiting scholar and professor.
George Katona. George Katona (6 November 1901, Budapest – 18 June 1981, West Berlin) [1] was a Hungarian-born American psychologist who was one of the first to advocate a rapprochement between economics and psychology. He graduated with a doctorate in Experimental Psychology from the University of Göttingen in 1921, and worked in Germany ...
John Broadus Watson (January 9, 1878 – September 25, 1958) was an American psychologist who popularized the scientific theory of behaviorism, establishing it as a psychological school. [ 2] Watson advanced this change in the psychological discipline through his 1913 address at Columbia University, titled Psychology as the Behaviorist Views It ...