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  2. Product (business) - Wikipedia

    en.wikipedia.org/wiki/Product_(business)

    Product (business) In marketing, a product is an object, or system, or service made available for consumer use as of the consumer demand; it is anything that can be offered to a market to satisfy the desire or need of a customer. [1] In retailing, products are often referred to as merchandise, and in manufacturing, products are bought as raw ...

  3. Minimum viable product - Wikipedia

    en.wikipedia.org/wiki/Minimum_viable_product

    A minimum viable product (MVP) is a version of a product with just enough features to be usable by early customers who can then provide feedback for future product development. [1] [2] A focus on releasing an MVP means that developers potentially avoid lengthy and (possibly) unnecessary work. Instead, they iterate on working versions and ...

  4. Product management - Wikipedia

    en.wikipedia.org/wiki/Product_management

    Business administration. Product management is the business process of planning, developing, launching, and managing a product or service. It includes the entire lifecycle of a product, from ideation to development to go to market. Product managers are responsible for ensuring that a product meets the needs of its target market and contributes ...

  5. Target market - Wikipedia

    en.wikipedia.org/wiki/Target_market

    Marketing. A target market, also known as serviceable obtainable market ( SOM ), is a group of customers within a business 's serviceable available market at which a business aims its marketing efforts and resources. A target market is a subset of the total market for a product or service. The target market typically consists of consumers who ...

  6. Goods and services - Wikipedia

    en.wikipedia.org/wiki/Goods_and_services

    Goods are items that are usually (but not always) tangible, such as pens or apples. Services are activities provided by other people, such as teachers or barbers. Taken together, it is the production, distribution, and consumption of goods and services which underpins all economic activity and trade. According to economic theory, consumption of ...

  7. Product - Wikipedia

    en.wikipedia.org/wiki/Product

    Product (business), an item that can be offered to a market to satisfy the desire or need of a customer. Product (project management), a deliverable or set of deliverables that contribute to a business solution.

  8. Product marketing - Wikipedia

    en.wikipedia.org/wiki/Product_marketing

    Product marketing is a sub-field of marketing that is responsible for crafting the messaging, go-to-market flow, and promotion of a product. Product marketing managers can also be involved in defining and sizing target markets. They collaborate with other stakeholders including business development, sales, and technical functions such as ...

  9. Product pipeline - Wikipedia

    en.wikipedia.org/wiki/Product_pipeline

    Product pipeline. A product pipeline is a series of products, either in a state of development, preparation, or production, [1] developed and sold by a company, and ideally in different stages of their life cycle. At any point in a company's life, the goal is to have some products in the growth stage, which is the key stage for establishing a ...