Search results
Results From The WOW.Com Content Network
Psychological pricing (also price ending or charm pricing) is a pricing and marketing strategy based on the theory that certain prices have a psychological impact. In this pricing method, retail prices are often expressed as just-below numbers: numbers that are just a little less than a round number, e.g. $19.99 or £2.98. [ 1]
Goldilocks pricing, also known as good–better–best pricing, is a marketing strategy that uses product differentiation to offer three versions of a product to corner different parts of the market: a high-end version, a middle version, and a low-end version.
Anchoring effect. The anchoring effect is a psychological phenomenon in which an individual's judgments or decisions are influenced by a reference point or "anchor" which can be completely irrelevant. Both numeric and non-numeric anchoring have been reported in research. In numeric anchoring, once the value of the anchor is set, subsequent ...
Costly signaling theory in evolutionary psychology refers to uses of costly signaling theory and adaptationism in explanations for psychological traits and states. Often informed by the closely related fields of human behavioral ecology and cultural evolution, such explanations are predominantly focused on humans and emphasize the benefits of altering the perceptions of others and the need to ...
Evolutionary game theory analyses Darwinian mechanisms with a system model with three main components – population, game, and replicator dynamics. The system process has four phases: 1) The model (as evolution itself) deals with a population (Pn). The population will exhibit variation among competing individuals.
v. t. e. Behavioral neuroscience, also known as biological psychology, [ 1] biopsychology, or psychobiology, [ 2] is the application of the principles of biology to the study of physiological, genetic, and developmental mechanisms of behavior in humans and other animals. [ 3]
Biopsychosocial models are a class of trans-disciplinary models which look at the interconnection between biology, psychology, and socio - environmental factors. These models specifically examine how these aspects play a role in a range of topics but mainly psychiatry, health and human development. The term is generally used to describe a model ...
Pricing strategies determine the price companies set for their products. The price can be set to maximize profitability for each unit sold or from the market overall. It can also be used to defend an existing market from new entrants, to increase market share within a market or to enter a new market.