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Strategy. SWOT analysis (or SWOT matrix) is a strategic planning and strategic management technique used to help a person or organization identify Strengths, Weaknesses, Opportunities, and Threats related to business competition or project planning. It is sometimes called situational assessment or situational analysis. [1]
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Look up SWOT or swot in Wiktionary, the free dictionary. SWOT may refer to: SWOT (manga), a Japanese media franchise. Cramming (education) or swotting. SWOT analysis, a method to evaluate strengths, weaknesses, opportunities and threats. Surface Water and Ocean Topography (SWOT), a NASA/CNES satellite altimeter.
Context analysis. Context analysis is a method to analyze the environment in which a business operates. Environmental scanning mainly focuses on the macro environment of a business. But context analysis considers the entire environment of a business, its internal and external environment. This is an important aspect of business planning.
SWOT analysis on primary, secondary and tertiary sources. Comparing advantages and disadvantages of primary, secondary and tertiary sources cannot be done in a one-dimensional way. One type of source is not by definition worse or better than another type. It depends on context, what you're trying to use the source for, sound editorial judgement ...
Situation analysis. In strategic management, situation analysis (or situational analysis) refers to a collection of methods that managers use to analyze an organization's internal and external environment to understand the organization's capabilities, customers, and business environment. [1] The situation analysis can include several methods of ...
BSC SWOT, or the Balanced Scorecard SWOT analysis, was introduced in 2001, by Lennart Norberg and Terry Brown. BSC SWOT is a simple concept that combines the two powerful tools BSC ( Balanced Scorecard ) and SWOT analysis when identifying factors that drives or hinders strategy .
Competitor analysis. Competitive analysis in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors. [1] This analysis provides both an offensive and defensive strategic context to identify opportunities and threats. Profiling combines all of the relevant sources of competitor ...