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The announcement of the company's 10-year long contract with the music icon turned fashion innovator saw Gap Inc. garner $34.9 million in media impact value. In August 2020, the company announced that it, alongside its Banana Republic brand, would close over 225 store locations as a result of the COVID-19 pandemic response. [36]
In 2020, Shein was the most talked-about brand on TikTok and YouTube, and the 4th most talked-about brand on Instagram. [40] Its low prices attract teenage internet shoppers with small budgets to post what they bought on social media. [39] For user growth, the company offers relatively low prices to stimulate demand. [39]
Oysho was created in 2001 as part of Inditex’s commercial diversification strategy. Initially focused on underwear and loungewear, the brand expanded its offering over the years to include a sportswear collection. Oysho currently defines itself as a sports and leisure brand, as its first line of business.
The company employs over 10,000 people internationally. [3] When founded in 1985, its product range was limited to menswear. Its women's range was added in 1995. In 2003, the company launched a children's line under the trade name Massimo Dutti Boys and Girls. As a higher-end brand within Inditex, it is more associated with the masstige market.
Dynamite Clothing (stylized as DYNAMITE) is a clothing store catered to women between the ages of 25 and 30 years old. [2] Founded in 1984 as a subsidiary of Groupe Dynamite , Dynamite currently has locations in Canada, the United States, Jordan and Saudi Arabia. [ 3 ]
Primark offers a diverse range of products, including: baby, children's, women's and men's clothing, accessories and footwear; beauty products; housewares and confectionery. The chain sells clothing at prices below those typically charged by other retailers. From 2014, Primark began selling makeup products. [41]
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