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Learn the origin and variations of the motto "The customer is always right", which exhorts service staff to give a high priority to customer satisfaction. Find out how this phrase was popularised by pioneering retailers and how it has evolved over time.
Customer service is the assistance and advice provided by a company to its customers. Learn about different types of customer service, such as in-person, online, automated, and AI-based, and how to measure customer satisfaction and loyalty.
Learn about the definition, dimensions, realms, and design of customer experience, the totality of customer responses during all stages of the consumption process. Find out how customer experience differs from customer service and customer satisfaction, and how it affects loyalty and brand value.
KKN is a concept of linking academic study with community service in Indonesia. It is one of the threefold responsibilities of higher education institutions, along with teaching and research.
A service is an act or use for which a consumer, company, or government is willing to pay. Services have three key characteristics: intangibility, perishability, and inseparability. Learn more about service quality, specification, delivery, and examples.
Adding unique goods or services like free Internet access inside the fast food restaurant gives the customer the ability to surf the Internet while enjoying a meal. Often a variant will become part of the CBP on a continuous basis, thus it becomes a permanent peripheral good or service. Customer benefit package
A consumer is a person or a group who uses goods, products, or services for personal, social, or household needs. Learn about the consumer rights, economics, marketing, law, and politics of consumers, and the history and examples of consumer activism and education.
Learn about the definition, scope and skills of customer support, a range of services to assist customers in using a product. Find out how to offer web-based assistance via phone, email, chat and other tools.