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  2. Sales letter - Wikipedia

    en.wikipedia.org/wiki/Sales_letter

    Sales letter are a special form of advertising, aiming to sell company’s goods and services. Sales letter must be arouse interest, sound convincing, create a desire and encourage the reader to take action. Write in a positive, convincing style but don't be aggressive. Present advantages and benefits to the reader.

  3. Monroe's motivated sequence - Wikipedia

    en.wikipedia.org/wiki/Monroe's_motivated_sequence

    Monroe's motivated sequence. Monroe's motivated sequence is a technique for organizing persuasion that inspires people to take action. Alan H. Monroe developed this sequence in the mid-1930s. [1] This sequence is unique because it strategically places these strategies to arouse the audience's attention and motivate them toward a specific goal ...

  4. AIDA (marketing) - Wikipedia

    en.wikipedia.org/wiki/AIDA_(marketing)

    The AIDA marketing model is a model within the class known as hierarchy of effects models or hierarchical models, all of which imply that consumers move through a series of steps or stages when they make purchase decisions. These models are linear, sequential models built on an assumption that consumers move through a series of cognitive ...

  5. Proposal (business) - Wikipedia

    en.wikipedia.org/wiki/Proposal_(business)

    Business proposals are often a key step in a complex sales process, where a buyer considers more than price in a purchase. [1] A proposal puts the buyer's requirements in a context that favors the seller's products and services, and educates the buyer about the seller's capability to satisfy their needs. [2]

  6. Copywriting - Wikipedia

    en.wikipedia.org/wiki/Copywriting

    Copywriting. Copywriting is the act or occupation of writing text for the purpose of advertising or other forms of marketing. Copywriting is aimed at selling products or services. [1] The product, called copy or sales copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular ...

  7. Open letter - Wikipedia

    en.wikipedia.org/wiki/Open_letter

    An open letter is a letter that is intended to be read by a wide audience, or a letter intended for an individual, but that is nonetheless widely distributed intentionally. [1][2] Open letters usually take the form of a letter addressed to an individual but are provided to the public through newspapers and other media, such as a letter to the ...

  8. Sales presentation - Wikipedia

    en.wikipedia.org/wiki/Sales_presentation

    Sales presentation. As a selling technique, a sales presentation or sales pitch is a line of talk that attempts to persuade someone or something, with a planned sales presentation strategy of a product or service designed to initiate and close a sale of the product or service. A sales pitch is essentially designed to be either an introduction ...

  9. Sales Manager Cover Letter Example - AOL

    www.aol.com/2010/10/01/sales-manager-cover-letter

    TOM BAINE 8922 Malloy Drive | Indianapolis, IN 46227 | 317-999-2340 | tombaine@aol.com October 7, 2010 Mr. Fred Smith Manager XYZ Company 115 Jay Street Indianapolis, IN 46337 Dear Mr. Smith: "To ...

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