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2. Straw man proposal - Wikipedia

   en.wikipedia.org/wiki/Straw_man_proposal

   Straw man proposal. A straw-man (or straw-dog) proposal is a brainstormed simple draft proposal intended to generate discussion of its disadvantages and to spur the generation of new and better proposals. [ 1] The term is considered American business jargon, [ 2] but it is also encountered in engineering office culture.

3. Mind map - Wikipedia

   en.wikipedia.org/wiki/Mind_map

   t. e. A mind map is a diagram used to visually organize information into a hierarchy, showing relationships among pieces of the whole. [ 1] It is often created around a single concept, drawn as an image in the center of a blank page, to which associated representations of ideas such as images, words and parts of words are added.

4. Marketing plan - Wikipedia

   en.wikipedia.org/wiki/Marketing_plan

   A marketing plan is a plan created to accomplish specific marketing objectives, outlining a company's advertising and marketing efforts for a given period, describing the current marketing position of a business, and discussing the target market and marketing mix to be used to achieve marketing goals. It is often created together by marketing ...

5. Use case - Wikipedia

   en.wikipedia.org/wiki/Use_case

   Outlines. v. t. e. In software and systems engineering, the phrase use case is a polyseme with two senses : A usage scenario for a piece of software; often used in the plural to suggest situations where a piece of software may be useful. A potential scenario in which a system receives an external request (such as user input) and responds to it.

6. Doughnut (economic model) - Wikipedia

   en.wikipedia.org/wiki/Doughnut_(economic_model)

   The Doughnut, or Doughnut economics, is a visual framework for sustainable development – shaped like a doughnut or lifebelt – combining the concept of planetary boundaries with the complementary concept of social boundaries. [ 1] The name derives from the shape of the diagram, i.e. a disc with a hole in the middle.

7. AIDA (marketing) - Wikipedia

   en.wikipedia.org/wiki/AIDA_(marketing)

   The AIDA marketing model is a model within the class known as hierarchy of effects models or hierarchical models, all of which imply that consumers move through a series of steps or stages when they make purchase decisions. These models are linear, sequential models built on an assumption that consumers move through a series of cognitive ...