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Blue Apron offers three pricing options for freshly prepared single-serving meals that can be used for lunches or dinners: Blue Apron (Blue Apron) Four meals a week: $10.99 per serving. Six meals ...
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Cost is one of the barriers to use for meal kit services. As of early 2023, Everyplate is one of the cheapest meal kit services with plans starting at around $6 a serving. [ 15 ] The median meal kit ranges from $9 to $10 a serving, and includes companies such as HelloFresh, Blue Apron and Home Chef. [ 15 ]
According to the most recent data from the U.S. Census Bureau (collected from October 18 to October 30, 2023), American households are shelling out an average of $270.21 per week on groceries ...
At the time of its IPO, the company had a market capitalization of more than double Blue Apron, its largest US-based competitor. [15] In March 2018, HelloFresh acquired Green Chef, a US organic meal-kit company. [2] In October 2018, Toronto-based HelloFresh Canada acquired Chefs Plate, a Canadian meal-kit company. [16]
On June 29, 2017, Blue Apron had its initial public offering of 30 million shares of class A common stock (ticker APRN) priced at $10 per share; it is the first U.S. meal-kit company to go public. [6] Since going public, Wall Street has cut Blue Apron's stock price in half.
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