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Digital transformation ( DT) is the process of adoption and implementation of digital technology [ 1][ 2][ 3] by an organization in order to create new or modify existing products, services and operations by the means of translating business processes into a digital format. The goal for its implementation is to increase value through innovation ...
Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services.
The digital economy is a portmanteau of digital computing and economy, and is an umbrella term that describes how traditional brick-and-mortar economic activities (production, distribution, trade) are being transformed by the Internet and World Wide Web technologies. [ 1][ 2] The digital economy is backed by the spread of information and ...
e. Electronic business (also known as online business or e-business) is any kind of business or commercial transaction that includes sharing information across the internet. Commerce constitutes the exchange of products and services between businesses, groups, and individuals and can be seen as one of the essential activities of any business.
The 'MIT Center for Digital Business' is an industry-funded research center headquartered at the MIT Sloan School of Management. MIT Initiative on the Digital Economy [ edit ] In 2013, the Center for Digital Business organized and launched the Institute-wide MIT Initiative on the Digital Economy, to address the impact of digital technologies on ...
Digital content is any content that exists in the form of digital data. Digital content is stored on digital media or analog storage in specific formats. Forms of digital content include information that is digitally broadcast, streamed, or contained in computer files. Viewed narrowly, digital content includes popular media types, while a ...
E-commerce (electronic commerce) is the activity of electronically buying or selling products on online services or over the Internet.E-commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems.
Digital is defined as any data represented by a series of digits, and media refers to methods of broadcasting or communicating this information. Together, digital media refers to mediums of digitized information broadcast through a screen and/or a speaker. [ 1]
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