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Executive summary. An executive summary (or management summary, sometimes also called speed read) is a short document or section of a document produced for business purposes. It summarizes a longer report or proposal or a group of related reports in such a way that readers can rapidly become acquainted with a large body of material without ...
The format of a business plan depends on its presentation context. It is common for businesses, especially start-ups, to have three or four formats for the same business plan. An "elevator pitch" is a short summary of the plan's executive summary. This is often used as a teaser to awaken the interest of potential investors, customers, or ...
A marketing plan is a plan created to accomplish specific marketing objectives, outlining a company's advertising and marketing efforts for a given period, describing the current marketing position of a business, and discussing the target market and marketing mix to be used to achieve marketing goals. It is often created together by marketing ...
e. Crisis management is the process by which an organization deals with a disruptive and unexpected event that threatens to harm the organization or its stakeholders. [ 1] The study of crisis management originated with large-scale industrial and environmental disasters in the 1980s. [ 2][ 3] It is considered to be the most important process in ...
LC Class. HD31 .B36. The Functions of the Executive is a book by Chester I. Barnard (1886–1961) that presents a "theory of cooperation and organization " and "a study of the functions and of the methods of operation of executives in formal organizations." [1] : xi–xii It was originally published in 1938; a Thirtieth Anniversary edition ...
Strategy. Management (or managing) is the administration of organizations, whether they are a business, a nonprofit organization, or a government body through business administration, nonprofit management, or the political science sub-field of public administration respectively.