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  2. Business Process Model and Notation - Wikipedia

    en.wikipedia.org/wiki/Business_Process_Model_and...

    Business Process Model and Notation (BPMN) is a standard for business process modeling that provides a graphical notation for specifying business processes in a Business Process Diagram (BPD), [ 3] based on a flowcharting technique very similar to activity diagrams from Unified Modeling Language (UML). [ 4] The objective of BPMN is to support ...

  3. Concept map - Wikipedia

    en.wikipedia.org/wiki/Concept_map

    Information mapping. A concept map or conceptual diagram is a diagram that depicts suggested relationships between concepts. [ 1] Concept maps may be used by instructional designers, engineers, technical writers, and others to organize and structure knowledge . A concept map typically represents ideas and information as boxes or circles, which ...

  4. Conceptual model - Wikipedia

    en.wikipedia.org/wiki/Conceptual_model

    A system model is the conceptual model that describes and represents the structure, behavior, and more views of a system. A system model can represent multiple views of a system by using two different approaches. The first one is the non-architectural approach and the second one is the architectural approach.

  5. Decision tree - Wikipedia

    en.wikipedia.org/wiki/Decision_tree

    A decision tree is a flowchart -like structure in which each internal node represents a "test" on an attribute (e.g. whether a coin flip comes up heads or tails), each branch represents the outcome of the test, and each leaf node represents a class label (decision taken after computing all attributes). The paths from root to leaf represent ...

  6. AIDA (marketing) - Wikipedia

    en.wikipedia.org/wiki/AIDA_(marketing)

    Marketing. The AIDA marketing model is a model within the class known as hierarchy of effects models or hierarchical models, all of which imply that consumers move through a series of steps or stages when they make purchase decisions. These models are linear, sequential models built on an assumption that consumers move through a series of ...

  7. Influence diagram - Wikipedia

    en.wikipedia.org/wiki/Influence_diagram

    Influence diagram. An influence diagram ( ID) (also called a relevance diagram, decision diagram or a decision network) is a compact graphical and mathematical representation of a decision situation. It is a generalization of a Bayesian network, in which not only probabilistic inference problems but also decision making problems (following the ...

  8. Graphic organizer - Wikipedia

    en.wikipedia.org/wiki/Graphic_organizer

    Graphic organizer. A graphic organizer, also known as a knowledge map, concept map, story map, cognitive organizer, advance organizer, or concept diagram, is a pedagogical tool that uses visual symbols to express knowledge and concepts through relationships between them. [ 1] The main purpose of a graphic organizer is to provide a visual aid to ...

  9. Segmenting-targeting-positioning - Wikipedia

    en.wikipedia.org/wiki/Segmenting-Targeting...

    v. t. e. In marketing, segmenting, targeting and positioning ( STP) is a framework that implements market segmentation. [ 1] Market segmentation is a process, in which groups of buyers within a market are divided and profiled according to a range of variables, which determine the market characteristics and tendencies. [ 2]