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Mobile app. A mobile application or app is a computer program or software application designed to run on a mobile device such as a phone, tablet, or watch. Mobile applications often stand in contrast to desktop applications which are designed to run on desktop computers, and web applications which run in mobile web browsers rather than directly ...
Some of the most popular 10 mobile app distribution platforms are: Apple App Store: This is the official app store for iOS devices. It is the primary distribution platform for iOS apps and has strict guidelines for app approval. Google Play Store: This is the official app store for Android devices. It is the primary distribution platform for ...
Mobile app development. Mobile app development is the act or process by which a mobile app is developed for one or more mobile devices, which can include personal digital assistants (PDA), enterprise digital assistants (EDA), or mobile phones. [ 1] Such software applications are specifically designed to run on mobile devices, taking numerous ...
Google Nest – smart home products including smart speakers, smart displays, digital media players, smart doorbells, smart thermostats, smoke detectors, and wireless routers. Google Chromecast – digital media players. Fitbit – activity trackers and smartwatches. Stadia Controller – game controller for Stadia.
Enterprise mobile application. The term enterprise mobile application is used in the context of mobile apps created/brought by individual organizations for their workers to carry out the functions required to run the organization. [1] It is the process of building a mobile application for the requirements of an enterprise.
Mobile Business Intelligence (Mobile BI or Mobile Intelligence) is defined as “Mobile BI is a system comprising both technical and organizational elements that present historical and/or real-time information to its users for analysis on mobile devices such as smartphones and tablets (not laptops), to enable effective decision-making and management support, for the overall purpose of ...
Mobile enterprise application platform. A mobile enterprise application platform ( MEAP) is a suite of products and services that enable the development of mobile applications. The term was coined in a Gartner Magic Quadrant report in 2008 when they renamed their "multichannel access gateway market". [1]
In the context of mobile commerce, mobile marketing refers to marketing sent to mobile devices. Companies have reported that they see better responses from mobile marketing campaigns than from traditional campaigns. The primary reason for this is the instant nature of customer decision-making that mobile apps and websites enable.