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  2. Porter's generic strategies - Wikipedia

    en.wikipedia.org/wiki/Porter's_generic_strategies

    Strategy. Porter's generic strategies describe how a company pursues competitive advantage across its chosen market scope. There are three/four generic strategies, either lower cost, differentiated, or focus. A company chooses to pursue one of two types of competitive advantage, either via lower costs than its competition or by differentiating ...

  3. Go-to-market strategy - Wikipedia

    en.wikipedia.org/wiki/Go-to-market_strategy

    Go-to-market strategy. A go-to-market strategy, or GTM strategy, [ 1] is the plan of an organization, utilizing their outside resources (e.g., sales force and distributors), to deliver their unique value proposition to customers ("go-to-market") and to achieve a competitive advantage. [ 2][ 3] The goal is to enhance the overall customer ...

  4. Competitive advantage - Wikipedia

    en.wikipedia.org/wiki/Competitive_advantage

    In business, a competitive advantage is an attribute that allows an organization to outperform its competitors.. A competitive advantage may include access to natural resources, such as high-grade ores or a low-cost power source, highly skilled labor, geographic location, high entry barriers, and access to new technology and to proprietary information.

  5. Competitor analysis - Wikipedia

    en.wikipedia.org/wiki/Competitor_analysis

    Competitor analysis. Competitive analysis in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors. [ 1] This analysis provides both an offensive and defensive strategic context to identify opportunities and threats. Profiling combines all of the relevant sources of competitor ...

  6. G2A - Wikipedia

    en.wikipedia.org/wiki/G2A

    G2A.COM Limited (commonly referred to as G2A) is a digital marketplace headquartered in the Netherlands, [1] [2] with offices in Poland and Hong Kong. [ 3 ] [ 4 ] The site operates in the resale of gaming offers and others digital items by the use of redemption keys .

  7. Product differentiation - Wikipedia

    en.wikipedia.org/wiki/Product_differentiation

    Product differentiation. In economics and marketing, product differentiation (or simply differentiation) is the process of distinguishing a product or service from others to make it more attractive to a particular target market. This involves differentiating it from competitors ' products as well as from a firm's other products.

  8. Porter's five forces analysis - Wikipedia

    en.wikipedia.org/wiki/Porter's_five_forces_analysis

    Porter's five forces analysis. Porter's Five Forces Framework is a method of analysing the competitive environment of a business. It draws from industrial organization (IO) economics to derive five forces that determine the competitive intensity and, therefore, the attractiveness (or lack thereof) of an industry in terms of its profitability.

  9. Weeks into her campaign, Kamala Harris puts forward an ... - AOL

    www.aol.com/weeks-her-campaign-kamala-harris...

    The plan includes up to $25,000 in down payment assistance for first-time homebuyers. That's more than the $10,000 tax credit for first-time purchasers the Biden administration previously laid out.