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  2. Heuristic (psychology) - Wikipedia

    en.wikipedia.org/wiki/Heuristic_(psychology)

    The process of elimination continues to occur until all alternatives are eliminated. [19] Elimination by aspects is well used in the early stage of business angels' decision-making process since it facilitates a fast-decision-making tool - alternatives will be eliminated when investors find a critical defect of the potential opportunities. [20]

  3. Scientific method - Wikipedia

    en.wikipedia.org/wiki/Scientific_method

    The process in the scientific method involves making conjectures (hypothetical explanations), deriving predictions from the hypotheses as logical consequences, and then carrying out experiments or empirical observations based on those predictions. [4] A hypothesis is a conjecture based on knowledge obtained while seeking answers to the question.

  4. Market (economics) - Wikipedia

    en.wikipedia.org/wiki/Market_(economics)

    Coined money is called "free money" or "market money" when it is coined by the mint without limit of amount; It is called "limited" money or "administrative money" if the issue of coinage if subject to a corporate group; It is called regulated money if the kind and amount of coinage is subject to rules; Weber defines:

  5. Markov chain - Wikipedia

    en.wikipedia.org/wiki/Markov_chain

    The changes of state of the system are called transitions. The probabilities associated with various state changes are called transition probabilities. The process is characterized by a state space, a transition matrix describing the probabilities of particular transitions, and an initial state (or initial distribution) across the state space ...

  6. Marketing plan - Wikipedia

    en.wikipedia.org/wiki/Marketing_plan

    A marketing plan is a plan created to accomplish specific marketing objectives, outlining a company's advertising and marketing efforts for a given period, describing the current marketing position of a business, and discussing the target market and marketing mix to be used to achieve marketing goals.

  7. Market research - Wikipedia

    en.wikipedia.org/wiki/Market_research

    Market research is an organized effort to gather information about target markets and customers. It involves understanding who they are and what they need. [1] It is an important component of business strategy [2] and a major factor in maintaining competitiveness.

  8. Capitalism - Wikipedia

    en.wikipedia.org/wiki/Capitalism

    The accumulation of capital is the process of "making money" or growing an initial sum of money through investment in production. Capitalism is based on the accumulation of capital, whereby financial capital is invested in order to make a profit and then reinvested into further production in a continuous process of accumulation.

  9. AIDA (marketing) - Wikipedia

    en.wikipedia.org/wiki/AIDA_(marketing)

    Generalised hierarchy of effects sequence. The AIDA marketing model is a model within the class known as hierarchy of effects models or hierarchical models, all of which imply that consumers move through a series of steps or stages when they make purchase decisions.