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YouTube would give free access to its users, the more users, the more profit it can potentially make because it can in principle increase advertisement rates and will gain further interest of advertisers. [334] YouTube would sell its audience that it gains by free access to its advertising customers. [334]: 181
Cost per impression, along with pay-per-click (PPC) and cost per order, is used to assess the cost-effectiveness and profitability of online advertising. [1] Cost per impression is the closest online advertising strategy to those offered in other media such as television, radio or print, which sell advertising based on estimated viewership, listenership, or readership.
YouTube is an American online video sharing platform owned by Google. Accessible worldwide, [ note 1] YouTube was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim, three former employees of PayPal. Headquartered in San Bruno, California, United States, it is the second-most visited website in the world, after Google ...
Internet video giant YouTube larded its coffers with $7.95 billion in ad revenue for third quarter of 2023, representing a 12.5% year-over-year increase, as parent Alphabet overall topped Wall ...
YouTube’s second-quarter 2023 ad sales had a modest year-over-year uptick, rising 4.4% to $7.67 billion, a reversal after three consecutive quarters of declines at the video platform. Alphabet ...
YouTube brought in 7.34 billion dollars (£6 billion) in advertising revenue during the second financial quarter of 2022, according to a new earnings report by parent company Alphabet.
Nielsen Media Research ( NMR) is an American firm that measures media audiences, including television, radio, theatre, films (via the AMC Theatres MAP program), and newspapers. Headquartered in New York City, it is best known for the Nielsen ratings, an audience measurement system of television viewership that for years has been the deciding ...
t. e. Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising that uses the Internet to promote products and services to audiences and platform users. [ 1] Online advertising includes email marketing, search engine marketing (SEM), social media ...
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