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Personal selling occurs when a sales representative meets with a potential client for the purpose of transacting a sale. Many sales representatives rely on a sequential sales process that typically includes nine steps. Some sales representatives develop scripts for all or part of the sales process.
In 2005, the Writers Guild of America, a trade union representing authors of television scripts, objected that its members were forced to produce disguised ad copy. [159] Some argue that product placement may inherently affect the creativity and originality of movies as film producers may re-write scripts in order to incorporate products. [160]
t. e. In marketingand sales, marketing collateralis a collection of mediaused to support the sales of a productor service. Historically, the term "collateral" specifically referred to brochures or sell sheets developed as sales support tools. These sales aids are intended to make the sales effort easier and more effective.
A spec script, also known as a speculative screenplay, is a non-commissioned and unsolicited screenplay. It is usually written by a screenwriter who hopes to have the script optioned and eventually purchased by a producer, production company, or studio . Spec scripts which have gone on to win Academy Awards include Thelma & Louise (sold by ...
List of best-selling singles. 1942 10-inch 78 rpm release of the single "White Christmas" by Bing Crosby. 1997 7-inch 45 rpm release of "Candle in the Wind 1997"/"Something About the Way You Look Tonight", double A-side single by Elton John. This is a compendium of the best-selling music singles.
Sales presentation. As a selling technique, a sales presentation or sales pitch is a line of talk that attempts to persuade someone or something, with a planned sales presentation strategy of a product or service designed to initiate and close a sale of the product or service. A sales pitch is essentially designed to be either an introduction ...
Anthony John Horowitz CBE (born 5 April 1955) is an English novelist and screenwriter specialising in mystery and suspense. His works for children and young adult readers include the Alex Rider series featuring a 14-year-old British boy who spies for MI6, The Power of Five series (known as The Gatekeepers in the US), and The Diamond Brothers series.
John le Carré. David John Moore Cornwell (19 October 1931 – 12 December 2020), better known by his pen name John le Carré ( / ləˈkæreɪ / lə-KARR-ay ), [ 1] was a British and Irish author, [ 2] best known for his espionage novels, many of which were successfully adapted for film or television. A "sophisticated, morally ambiguous writer ...