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  2. Naming rights - Wikipedia

    en.wikipedia.org/wiki/Naming_rights

    Naming rights are a financial transaction and form of advertising or memorialization whereby a corporation, person, or other entity purchases the right to name a facility, object, location, program, or event (most often a sports venue ), typically for a defined period of time. For properties such as multi-purpose arenas, performing arts venues ...

  3. Sponsor (commercial) - Wikipedia

    en.wikipedia.org/wiki/Sponsor_(commercial)

    Sponsor (commercial) Sponsoring something (or someone) is the act of supporting an event, activity, person, or organization financially or through the provision of products or services. The individual or group that provides the support, similar to a benefactor, is known as the sponsor .

  4. Celebrity branding - Wikipedia

    en.wikipedia.org/wiki/Celebrity_branding

    Some singers, models and film stars have at least one licensed product or service which bears their name. [example needed] The use of a celebrity or of a sports professional can have a huge impact on a brand. For example, sales of Nike golf apparel and footwear doubled after Tiger Woods was signed up on a sponsorship deal. [35]

  5. Sports marketing - Wikipedia

    en.wikipedia.org/wiki/Sports_marketing

    It is a service in which the element promoted can be a physical product or a brand name. The goal is to provide the client with strategies to promote sports or to promote some other product, service, business or cause through sports. Sports marketing is also designed to meet the needs and wants of the consumers through exchange processes. [5]

  6. Promotion (marketing) - Wikipedia

    en.wikipedia.org/wiki/Promotion_(marketing)

    In marketing, promotion refers to any type of marketing communication used to inform target audiences of the relative merits of a product, service, brand or issue, persuasively. It helps marketers to create a distinctive place in customers' mind, it can be either a cognitive or emotional route. The aim of promotion is to increase brand ...

  7. List of eponyms (A–K) - Wikipedia

    en.wikipedia.org/wiki/List_of_eponyms_(A–K)

    See also B Bebot, Mother of Kenneth John – Bebot Báb, Persian religious leader – Bábism Charles Babbage, British mathematician and inventor – Babbage engine, Babbage Isaac Babbitt, American inventor – Babbitt metal Joseph Babinski, French neurologist – Babinski's sign, Anton–Babinski syndrome, Babinski–Fröhlich syndrome, Babinski–Froment syndrome, Babinski–Nageotte ...

  8. Product placement - Wikipedia

    en.wikipedia.org/wiki/Product_placement

    With the arrival of photo-rich periodicals in the late 19th century, publishers found ways of lifting their paper's reputation by placing an issue of the magazine in photographs of prominent people. For example, the German magazine Die Woche in 1902 printed an article about a countess in her castle where she, in one of the photographs, holds a ...

  9. United States presidential nominating convention - Wikipedia

    en.wikipedia.org/wiki/United_States_presidential...

    It also sets out the number of delegates to be awarded to each, as well as the rules for the nomination process. The conventions are usually scheduled for four days of business, with the exception of the 1972 Republican and 2012 Democratic conventions, which were scheduled for three days each. (The 2008 and 2012 Republican conventions were also ...

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