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While marketing, in the sense of firm's micro marketing activities, can be the same across contexts, cultures, and nations, a marketing system is a unique market structure pertaining to a specific context (e.g. agricultural marketing systems in Africa). Marketing system is a differentiated subset of social system.
Social technology is a way of using human, intellectual and digital resources in order to influence social processes. [2] For example, one might use social technology to ease social procedures via social software and social hardware, which might include the use of computers and information technology for governmental procedures or business ...
G2A.COM Limited (commonly referred to as G2A) is a digital marketplace headquartered in the Netherlands, with offices in Poland and Hong Kong. [3] [4] The site operates in the resale of gaming offers and others digital items by the use of redemption keys .
Quantitative marketing research is the application of quantitative research techniques to the field of marketing research.It has roots in both the positivist view of the world, and the modern marketing viewpoint that marketing is an interactive process in which both the buyer and seller reach a satisfying agreement on the "four Ps" of marketing: Product, Price, Place (location) and Promotion.
A go-to-market strategy, or GTM strategy, [1] is the plan of an organization, utilizing their outside resources (e.g., sales force and distributors), to deliver their unique value proposition to customers ("go-to-market") and to achieve a competitive advantage. [2] [3] The goal is to enhance the overall customer experience by not only offering ...
Complex systems. Social dynamics (or sociodynamics) is the study of the behavior of groups and of the interactions of individual group members, aiming to understand the emergence of complex social behaviors among microorganisms, plants and animals, including humans. It is related to sociobiology but also draws from physics and complex system ...
Social studies of marketing. The social study of marketing is an interdisciplinary area of social science. It combines perspectives from anthropology, economic sociology, science and technology studies, and cultural studies to study consumption. Work in the area emphasizes the social and cultural dimensions of marketing practices but focuses ...
In marketing and quality management, the voice of the customer (VOC) summarizes customers' expectations, preferences and aversions.. A widely used form of customer's voice market research produces a detailed set of customer wants and needs, organized into a hierarchical structure, and then prioritized in terms of relative importance and satisfaction with current alternatives.