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  2. G2A - Wikipedia

    en.wikipedia.org/wiki/G2A

    G2A.COM Limited (commonly referred to as G2A) is a digital marketplace headquartered in the Netherlands, with offices in Poland and Hong Kong. [3] [4] The site operates in the resale of gaming offers and others digital items by the use of redemption keys .

  3. Marketing research - Wikipedia

    en.wikipedia.org/wiki/Marketing_research

    Marketing. Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal is to identify and assess how changing elements of the marketing mix impacts customer behavior . This involves specifying the data required to address these ...

  4. Search engine optimization - Wikipedia

    en.wikipedia.org/wiki/Search_engine_optimization

    e. Search engine optimization ( SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [1] [2] SEO targets unpaid traffic (known as "natural" or " organic " results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches ...

  5. Lead generation - Wikipedia

    en.wikipedia.org/wiki/Lead_generation

    Strategic planning. Systems theory. Business portal. v. t. e. In marketing, lead generation ( / ˈliːd /) is the process of creating consumer interest or inquiry into the products or services of a business. A lead is the contact information and, in some cases, demographic information of a customer who is interested in a specific product or ...

  6. Search engine marketing - Wikipedia

    en.wikipedia.org/wiki/Search_engine_marketing

    Search engine marketing ( SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. [1] SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a ...

  7. Keyword research - Wikipedia

    en.wikipedia.org/wiki/Keyword_research

    Keyword research. The objective of keyword research is to generate, with good precision and recall, a large number of terms that are highly relevant yet non-obvious to the given input keyword. [1] The process of keyword research involves brainstorming and the use of keyword research tools, with popular ones including Semrush and Google Trends.

  8. Generative artificial intelligence - Wikipedia

    en.wikipedia.org/wiki/Generative_artificial...

    e. Generative artificial intelligence ( generative AI, GenAI, [1] or GAI) is artificial intelligence capable of generating text, images, videos, or other data using generative models, [2] often in response to prompts. [3] [4] Generative AI models learn the patterns and structure of their input training data and then generate new data that has ...

  9. Google Search - Wikipedia

    en.wikipedia.org/wiki/Google_Search

    Google Search(also known simply as Googleor Google.com) is a search engineoperated by Google. It allows users to search for information on the Internetby entering keywords or phrases. Google Search uses algorithmsto analyze and rank websitesbased on their relevance to the search query. It is the most popular search engine worldwide.