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  2. Marketing research - Wikipedia

    en.wikipedia.org/wiki/Marketing_research

    Marketing. Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal is to identify and assess how changing elements of the marketing mix impacts customer behavior . This involves specifying the data required to address these ...

  3. Proposal (business) - Wikipedia

    en.wikipedia.org/wiki/Proposal_(business)

    A proposal puts the buyer's requirements in a context that favors the seller's products and services, and educates the buyer about the seller's capability to satisfy their needs. [2] There are three distinct categories of business proposals: formally solicited, informally solicited, unsolicited.

  4. Marketing research process - Wikipedia

    en.wikipedia.org/wiki/Marketing_research_process

    Marketing research process. The marketing research process is a six-step process involving the definition of the problem being studied upon, determining what approach to take, formulation of research design, field work entailed, data preparation and analysis, and the generation of reports, how to present these reports, and overall, how the task ...

  5. Research proposal - Wikipedia

    en.wikipedia.org/wiki/Research_proposal

    t. e. A research proposal is a document proposing a research project, generally in the sciences or academia, and generally constitutes a request for sponsorship of that research. [ 1] Proposals are evaluated on the cost and potential impact of the proposed research, and on the soundness of the proposed plan for carrying it out. [ 2]

  6. Grant writing - Wikipedia

    en.wikipedia.org/wiki/Grant_writing

    Grant writing is the practice of completing an application process for a financial grant, which are often provided by governments, corporations, foundations, and trusts. [ 1] The skill of grant writing is known as grantsmanship. [ 2] Grants are often written for charitable causes, research, and artistic projects. [ 3]

  7. Marketing plan - Wikipedia

    en.wikipedia.org/wiki/Marketing_plan

    A marketing plan is a plan created to accomplish specific marketing objectives, outlining a company's advertising and marketing efforts for a given period, describing the current marketing position of a business, and discussing the target market and marketing mix to be used to achieve marketing goals. It is often created together by marketing ...

  8. Letter (message) - Wikipedia

    en.wikipedia.org/wiki/Letter_(message)

    A letter is a written message conveyed from one person (or group of people) to another through a medium. [1] Something epistolary means that it is a form of letter writing. The term usually excludes written material intended to be read in its original form by large numbers of people, such as newspapers and placards, although even these may ...

  9. Open letter - Wikipedia

    en.wikipedia.org/wiki/Open_letter

    An open letter is a letter that is intended to be read by a wide audience, or a letter intended for an individual, but that is nonetheless widely distributed intentionally. [1] [2] Open letters usually take the form of a letter addressed to an individual but are provided to the public through newspapers and other media, such as a letter to the ...