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Health Marketing or Medical Marketing is a specialized branch of marketing.Marketing consists of many broad categories of services and target demographics. Health Marketing may more frequently be a B2C (Business-to-Consumer) form of marketing, as it encompasses wellness, general health strategies and supporting therapies.
The Society for Healthcare Strategy and Market Development ( SHSMD) is a U.S.-based professional association and group associated with the American Hospital Association. [ 1] SHSMD members represent healthcare-specific disciplines such as marketing, communications, public relations, strategic planning, business development, physician relations ...
McKinsey & Company (informally McKinsey or McK) is an American multinational strategy and management consulting firm that offers professional services to corporations, governments, and other organizations. Founded in 1926 by James O. McKinsey, McKinsey is the oldest and largest of the "MBB" management consultancies (MBB).
In 2007, the Galderma Global Corporate Campaign won the Medical Marketing Association's International Award of Excellence. In 2010, sales reached 1.2 billion euros, an increase of 16.1% over 2009. [citation needed] Galderma expanded by specializing in the research, development and commercialization of products for dermatology (skin care) patients.
Pharmaceutical marketing is a branch of marketing science and practice focused on the communication, differential positioning and commercialization of pharmaceutical products, like specialist drugs, biotech drugs and over-the-counter drugs. By extension, this definition is sometimes also used for marketing practices applied to nutraceuticals ...
Website. www .bcbs .com. Blue Cross Blue Shield Association, also known as BCBS, BCBSA, or The Blues, is a United States -based federation with 33 independent and locally-operated BCBSA companies that provide health insurance in the United States to more than 115 million people as of 2022. [ 2][ 3] It was formed in 1982 from the merger of its ...
A pharmaceutical sales representative is the key part within the sales of all drugs. [ 1] They ensure the healthcare profession is informed of the benefits of the drug along with the safety and the side effects according to the dictate of the company employing them. The term used is ethical promotion, which can be described as communication of ...
Pharmaceutical sales representatives or Medical sales respresentatives[ 1] are salespeople employed by pharmaceutical companies to persuade doctors to prescribe their drugs to patients. Drug companies in the United States spend ~$5 billion annually sending representatives to doctors, [ 2] to provide product information, answer questions on ...