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APA style (also known as APA format) is a writing style and format for academic documents such as scholarly journal articles and books. It is commonly used for citing sources within the field of behavioral and social sciences , including sociology, education, nursing, criminal justice, anthropology, and psychology.
Blue Ocean Strategy. Blue Ocean Strategy is a book published in 2005 written by W. Chan Kim and Renée Mauborgne, professors at INSEAD, [ 1] and the name of the marketing theory detailed on the book. They assert that these strategic moves create a leap in value for the company, its buyers, and its employees while unlocking new demand and making ...
Marketing. Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal is to identify and assess how changing elements of the marketing mix impacts customer behavior . This involves specifying the data required to address these ...
Internet marketing. Search engine optimization ( SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [ 1][ 2] SEO targets unpaid traffic (known as "natural" or "organic" results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds ...
In both instances, the citation is also placed in a bibliography entry at the end of the material, listed in alphabetical order of the author's last name. [13] The two formats differ: notes use commas where bibliography entries use periods. [14] The following is an example of a journal article citation provided as a note and its bibliography entry.
The g-index is an author-level metric suggested in 2006 by Leo Egghe. [1] The index is calculated based on the distribution of citations received by a given researcher's publications, such that given a set of articles ranked in decreasing order of the number of citations that they received, the g-index is the unique largest number such that the top g articles received together at least g 2 ...
Examples are the { { Harvnb }} and { { Citation }} templates, which can work with one another to provide internal links between author-date citations and the related full citations (navigation forward is by clicking a link; navigation back is via the browser's "Back" button). This example places the footnotes in an endmatter section named Notes ...
Complete citations are provided in alphabetical order in a section following the text, usually designated as "Works cited" or "References." The difference between a "works cited" or "references" list and a bibliography is that a bibliography may include works not directly cited in the text. All citations are in the same font as the main text.