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Think different. " Think different " is an advertising slogan used from 1997 to 2002 by Apple Computer, Inc., now named Apple Inc. The campaign was created by the Los Angeles office of advertising agency TBWA\Chiat\Day. [ 1] The slogan has been widely taken as a response to the IBM slogan "Think". [ 2][ 3][ 4] It was used in a television ...
Tagline. In entertainment, a tagline (alternatively spelled tag line[ 1][ 2]) is a short text which serves to clarify a thought for, or is designed with a form of, dramatic effect. Many tagline slogans are reiterated phrases associated with an individual, social group, or product. As a variant of a branding slogan, taglines can be used in ...
Crispin Porter + Bogusky created a series of web-based advertisements to complement the various television and print promotional campaigns on sites such as Myspace and various BK corporate pages. These viral campaigns coupled several other new advertisement campaigns drew considerable positive and negative attention to BK.
There were numerous different TV, radio and print ads. [6] Mastercard registered Priceless as a trademark. [7] Actor Billy Crudup has been the voice in the US market; actor Jack Davenport was the voice in the UK. The original idea and concept of the campaign stems from the advertising agency of McCann Erickson (as it was named in 1997). [8]
Sony's explanation of the phrase 'Sony make.believe'. The company described their campaign as follows: make.believe symbolizes the spirit of our brand. It stands for the power of our creativity, our ability to turn ideas into reality, and the belief that anything we can imagine, we can make real. [3]
logo. “ Where do you want to go today? ” was the title of Microsoft ’s second global image advertising campaign. The broadcast, print and outdoor advertising campaign was launched in November 1994 through the advertising agency Wieden+Kennedy. The campaign had Microsoft spending $100 million through July 1995, of which $25 million would ...
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