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Diet Rite was introduced in 1955 and initially released as a dietetic product, but was introduced nationwide and marketed to the general public as a healthful beverage in 1962. The original formula was sweetened with cyclamate and saccharin. [ 1] After cyclamate was banned in 1969, it was removed from the product.
Diet Rite is the non-aspartame diet soft drink brand with the highest sales today; it uses a combination of sucralose and acesulfame potassium. [citation needed] In the US, sucralose and Ace-K received FDA approval for use in soft drinks in 1998. [15]
First Diet Coke logo, used from 1982–88. When diet colas first entered the market, beginning with Diet Rite in 1958, the Coca-Cola Company had a long-standing policy to use the Coca-Cola name only on its flagship cola, and so its diet cola was named Tab when it was released in 1963.
Tab wasn’t the first diet soda (that questionable honor goes to Diet Rite), but it was the most ubiquitous. Marketed almost entirely to women, Tab was introduced by Coca-Cola in 1963. It was ...
In 1984, Cherry RC, Diet RC and Diet Rite flavors were introduced. That year, RC Cola accounted for approximately 4–5% of soft drink sales in the United States, behind Coke, Pepsi, Dr. Pepper, and 7 Up. [13] In 1993, Royal Crown Cola Company was purchased by Triarc Companies, Inc, [14] adding approximately $25 million a year to the marketing ...
Tab, Coke’s first-ever diet soda, is officially being discontinued after 57 years.
Tab (stylized as TaB) was a diet cola soft drink produced and distributed by The Coca-Cola Company, introduced in 1963 and discontinued in 2020. The company's first diet drink, [ 1] Tab was popular among some people throughout the 1960s and 1970s as an alternative to Coca-Cola. Several variations were made, including a number of fruit-flavored ...
Sprite Zero Sugar (also known as Diet Sprite or Sprite No Sugar, and known as simply Sprite in the Netherlands [ 1] and Ireland [ 2]) is a colorless, lemon-lime soft drink produced by The Coca-Cola Company. It is a sugar-free variant of Sprite, and is one of the drinks in Coca-Cola's "Zero Sugar" lineup.
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