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The Pepsi Generation, is the theme of an advertising campaign for Pepsi-Cola, a US brand of soft drink, that launched in 1963 as the result of a slogan contest. A new car was awarded to the writer of the winning slogan. The contest was the brainchild of Alan Pottasch, a PepsiCo advertising executive, and it was won by Appleton, Wisconsin ...
Advertising. Notable work. "Pepsi Generation" campaign. Alan Maxwell Pottasch (August 13, 1927 – July 27, 2007) was an American advertising executive and marketer best known for his five decades of work for PepsiCo. Specifically, Pottasch is best known as the creator behind the "Pepsi Generation" advertising campaign. [ 1]
Leonard v. Pepsico, Inc., 88 F. Supp. 2d 116, ( S.D.N.Y. 1999), aff'd 210 F.3d 88 ( 2d Cir. 2000), more widely known as the Pepsi Points case, is an American contract law case regarding offer and acceptance. The case was brought in the United States District Court for the Southern District of New York in 1999; its judgment was written by Kimba ...
While the "Pepsi Generation" theme dates back to the mid-1960s, the Refresh Project was partially based in the idea of bringing the advertising in line with the company's corporate giving. To do ...
"It's a generational story," says director Andrew Renzi. The case, Leonard v.Pepsico, Inc., not only helped shape the decade, but the outcome has had a long-lasting impact that's still seen today ...
May 10, 2021 at 11:00 AM. KUALA LUMPUR, MALAYSIA - FEBRUARY 26TH, 2017. Both Coca-Cola and Pepsi can trace their origins back to the 1890s, and the two sodas seemed to be able to peacefully co ...
Pepsi is a carbonated soft drink with a cola flavor, manufactured by PepsiCo. ... This was reflected in Russian author Victor Pelevin's book Generation P.
Joanie Sommers (born Joan Drost, February 24, 1941) [ 1] is an American singer and actress with a career concentrating on jazz, standards and popular material and show-business credits. Once billed as "The Voice of the Sixties", and associated with top-notch arrangers, songwriters and producers, Sommers' popular reputation became closely tied ...