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  2. Customer service - Wikipedia

    en.wikipedia.org/wiki/Customer_service

    Customer service is the assistance and advice provided by a company through phone, online chat, mail, and e-mail to those who buy or use its products or services. Each industry requires different levels of customer service, [1] but towards the end, the idea of a well-performed service is that of increasing revenues.

  3. Service quality - Wikipedia

    en.wikipedia.org/wiki/Service_quality

    Service quality (SQ), in its contemporary conceptualisation, is a comparison of perceived expectations (E) of a service with perceived performance (P), giving rise to the equation SQ = P − E. [1] This conceptualistion of service quality has its origins in the expectancy-disconfirmation paradigm. [2] A business with high service quality will meet or exceed customer expectations whilst ...

  4. Customer advocacy - Wikipedia

    en.wikipedia.org/wiki/Customer_advocacy

    Customer advocacy is a specialized form of customer service in which companies focus on what is deemed to be best for the customer. It is a change in a company's culture that is supported by customer-focused customer service and marketing techniques.

  5. Customer service representative - Wikipedia

    en.wikipedia.org/wiki/Customer_service...

    Customer service representatives, customer service advisors, customer service agents, or customer service associates are employees who interact with customers to handle and resolve complaints, process orders, and provide information about an organization’s products and services.

  6. The International Customer Service Institute - Wikipedia

    en.wikipedia.org/wiki/The_International_Customer...

    The International Customer Service Institute ( TICSI) is an international partnership organisation to enable the recognition and sharing of global best practice in customer service.

  7. Customer satisfaction research - Wikipedia

    en.wikipedia.org/wiki/Customer_satisfaction_research

    Customer satisfaction research. Customer satisfaction research is that area of marketing research, customer intelligence, and customer analytics which focuses on customers' perceptions with their shopping or purchase experience. Companies are interested in understanding what their customers think about their shopping or purchase experience ...

  8. Customer relationship management - Wikipedia

    en.wikipedia.org/wiki/Customer_relationship...

    Customer relationship management (CRM) is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information. [1] CRM systems compile data from a range of different communication channels, including a company's website, telephone (which many software come with a softphone), email, live chat ...

  9. Customer satisfaction - Wikipedia

    en.wikipedia.org/wiki/Customer_satisfaction

    Customer satisfaction is defined as "the number of customers, or percentage of total customers, whose reported experience with a firm, its products, or its services (ratings) exceeds specified satisfaction goals." [1] Enhancing customer satisfaction and fostering customer loyalty are pivotal for businesses, given the significant importance of ...