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2. Customer satisfaction - Wikipedia

   en.wikipedia.org/wiki/Customer_satisfaction

   For B2B customer satisfaction surveys, where there is a small customer base, a high response rate to the survey is desirable.[34] The American Customer Satisfaction Index (2012) found that response rates for paper-based surveys were around 10% and the response rates for e-surveys (web, wap and e-mail) were averaging between 5% and 15% - which ...

3. Customer satisfaction research - Wikipedia

   en.wikipedia.org/wiki/Customer_satisfaction_research

   Customer satisfaction research. Customer satisfaction research is that area of marketing research, customer intelligence, and customer analytics which focuses on customers' perceptions with their shopping or purchase experience. Companies are interested in understanding what their customers think about their shopping or purchase experience ...

4. American Customer Satisfaction Index - Wikipedia

   en.wikipedia.org/wiki/American_Customer...

   The American Customer Satisfaction Index (ACSI) is an economic indicator that measures the satisfaction of consumers across the U.S. economy. It is produced by the American Customer Satisfaction Index (ACSI LLC) based in Ann Arbor, Michigan. The ACSI interviews about 350,000 customers annually and asks about their satisfaction with the goods ...

5. Net promoter score - Wikipedia

   en.wikipedia.org/wiki/Net_promoter_score

   Net promoter score. Net promoter score (NPS) is a market research metric that is based on a single survey question asking respondents to rate the likelihood that they would recommend a company, product, or a service to a friend or colleague. [1] The NPS is a proprietary instrument developed by Fred Reichheld, who owns the registered NPS ...

6. Content Marketing: A Strategic Approach - AOL

   www.aol.com/content-marketing-strategic-approach...

   Customer satisfaction: Use surveys and feedback to measure customer satisfaction with your content. Steps to Measure Content Marketing Effectiveness Set clear goals: Define what you want to ...

7. J.D. Power - Wikipedia

   en.wikipedia.org/wiki/J.D._Power

   The firm created the first Dealer Attitude Study in 1976 and the U.S. Automotive Customer Satisfaction Index in 1981. [15] [16] Subaru paid J.D. Power to mention the results of their ranking in the J.D. Power Awards in 1984 and became the first company to mention their results in a television commercial, which aired during Super Bowl XVIII ...